| With the incredible increase in the rise of | | | | Another idea for online video content is to use |
| technology and of internet marketing, the | | | | audios from seminars that you've attended or |
| opportunity to get the word out about yourself | | | | have conducted. If you've hosted your own |
| or your product or service is greater than ever | | | | seminar, then there's no problem with product |
| before. And unless you've been hiding under a | | | | rights. Otherwise, before going this route it would |
| rock during the past couple of years, no doubt | | | | be best to determine what rights you have to |
| you've heard about the use of online video. In | | | | use the seminar's content and to make sure that |
| fact, if you're a tech-savvy person, you've | | | | the attendees have signed the appropriate release |
| probably already watched streaming video online | | | | documents. |
| at least one. | | | | If you're still wondering how to create content for |
| Now having realized the potential that's available | | | | creating your online video, don't forget public |
| by having your own online video, you've probably | | | | domain content. Government publications and |
| been wondering, "What could I do to have my | | | | works written in the early 1900's are a good place |
| own video on a webpage as part of my internet | | | | to start. Find a topic that offers information that |
| marketing strategies?" If you are a marketer | | | | would be of interest to your target audience and |
| then you have probably already come to this | | | | use it in your online video for communication the |
| conclusion. The big question that you may have | | | | message about your product or service to your |
| then is how can you use online video to help grow | | | | end user customer. |
| your business and accomplish your objectives. | | | | Finally, there's the "evergreen" method for |
| One of the easiest ways to create your own | | | | creating original content for your online video, |
| online video is to use material from your own | | | | doing an interview. Contact a recognized expert in |
| products. The type of product that your | | | | your target audience's niche and ask to do an |
| streaming video relates to does not really matter; | | | | interview with him or her. It's a great way for the |
| what matters is that we as human being liked to | | | | expert to get the word out about his or her |
| be communicated to in the audio, visual and | | | | products and area of expertise without spending |
| kinesthetic means and video on a webpage caters | | | | a dime. Your guest gets free exposure and, if |
| for our natural human tendencies. If you don't | | | | you've come up with a series of interesting and |
| have your own product, then, depending upon the | | | | thought-provoking questions, you get killer content |
| type of rights associated with it or by getting | | | | for your streaming video. You can structure your |
| permission from the author, you could use | | | | online video in sections with say powerpoint slides |
| content from a product you've purchased. | | | | and use snippets of the teleseminar interview to |
| Now considering your own product, if you've done | | | | explain the key points of your presentation. |
| a teleseminar this would be a perfect choice for | | | | In this stage of the evolution of internet |
| using with your online video. The teleseminar is | | | | marketing; online video is only growing to grow |
| already in audio format, and you could segment it | | | | and grow so it makes sense to take hold of the |
| to use in successive streaming video episodes. | | | | new technologies and use more and more online |
| You could choose to use highlights with various | | | | video as part of your internet marketing |
| pieces of video on a webpage as a lead-in for | | | | strategies to communicate more effectively with |
| your listeners to purchase and/or learn more | | | | your customers and; to generate more revenue |
| about your quality product or service. | | | | from your product and services. |