| Yahoo! Inc. | | | | importance on inbound links but rather on content |
| It is an American Public Corporation as well as a | | | | on your site. This however may lead to penalty |
| provider of global services, founded jointly by | | | | imposed by Google as they might deem your site |
| Jerry Yang and David Filo. It includes a whole | | | | or SEO research done as keyword-stuffed and |
| diverse package of products, consisting of a web | | | | hence forced-optimized text. |
| portal, a search engine, mail (Yahoo! Mail) | | | | This glitch may however be ironed out, by usage |
| directory, news and posting. According to sources | | | | of different synonyms of the same keyword in |
| and web traffic analysis, it is one of the most | | | | order to maintain the keyword density and yet |
| visited and popular sites in the world. The Yahoo | | | | not get caught on the wrong foot by Google. For |
| search engine is the second largest in the world, | | | | example, instead of using a 8% density for the |
| preceded only by Google. Its search engine | | | | keyword "jewelry" we can use its 3 synonyms at |
| includes vertical searches such as Image and | | | | a 2% density each. A sure-shot way to manage |
| Video searches. | | | | SEO research for all search engines at tandem. |
| Yahoo SEO Nuances | | | | Meta Tags |
| Majority of SEO work is done keeping the Google | | | | Yahoo still prefers Meta tags which has almost |
| frame in mind, but it would be stupidity to ignore | | | | been considered a outdated practice by |
| other search engines like Yahoo! that take in a | | | | webmasters today. Using this feature you might |
| major share too. SEO work done keeping Yahoo! | | | | give a boost to your SEO stuff on Yahoo. |
| in mind would also give ample traffic through to | | | | Freshness and Quality Rules |
| your web-site. | | | | Regular updates and additions to your already |
| Techniques | | | | existing content will help it become more |
| Keyword Density | | | | search-engine friendly and SEO-streamlined. Blogs, |
| SEOs usually optimize with a mere 2%-3% of | | | | posts etc are a good way to keep your web |
| keyword density but Yahoo uses a much larger | | | | content fresh. Fresh content and massive use of |
| keyword density level. The attention to keyword | | | | it will assure you of a favorable place on the |
| density is because Yahoo does not lay much | | | | Yahoo search-engine lists flawlessly. |