| It might be a long way from the outback or | | | | to test the off-road capability of Chrysler's Jeep |
| actual off road driving but Chrysler is becoming | | | | Wrangler, Grand Cherokee and Commander on |
| very innovative in its marketing efforts to allow | | | | the course. |
| potential clients to experience the Jeep's trail rated | | | | This event will run from 9 a.m. to 5 p.m. each day |
| difference! | | | | and is free. Food and drinks will be available. People |
| In early October at the South Florida International | | | | interested in attending are being encouraged to |
| Auto Show, Chrysler set up what they called | | | | pre-register for a general arrival time on Saturday |
| "Camp Jeep". To those less term enriched, Jeep | | | | or Sunday by calling 888-809-7088 or visiting |
| made a driving exhibit to give test drivers the | | | | Pre-registration is not required to attend. You do |
| real-life experience of driving a Jeep off road. This | | | | need to be 18 years or older with a valid driver's |
| was no minor feat for Jeep. To build their course | | | | license to participate in the vehicle driving tests. |
| at the Miami Beach Convention Center, they had | | | | Is it worth the expense to construct these |
| to haul in over 220 yards of mulch and spend | | | | man-made obstacle courses? Chrysler must think |
| almost six days developing the obstacle course. | | | | so and some marketing studies would seem to |
| The trail featured a water obstacle and an | | | | indicate that it is as well. According to market |
| 18-foot "hill" as well as other driving challenges. All | | | | research, 40% of the people that attend these |
| to show potential clients just what a Jeep can do | | | | types of auto shows will buy a vehicle within a |
| out on the trails. | | | | year of the event. |
| If this wasn't enough, Chrysler is going it one | | | | We applaud Chrysler for their innovative way to |
| better at their upcoming "Full Throttle Test Drive | | | | demonstrate their vehicles' performance and to |
| Event" at the Wild Rivers Water Park in Irvine, | | | | give people a chance to see for themselves what |
| CA (Los Angeles area) this Saturday (Oct. 28) | | | | they feel like out on the trails. We look for more |
| and Sunday (Oct. 29). Chrysler will be featuring its | | | | marketing innovations out of Chrysler as they |
| full line of vehicles on three different specialty | | | | make a push to further strengthen their off-road |
| courses, one of which will be a 4x4 off-road | | | | image. |
| adventure course. Consumers will get the chance | | | | |