| It might be a long way from the outback
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| | course. Consumers will get the chance to
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| or actual off road driving but Chrysler
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| | test the off-road capability of
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| is becoming very innovative in its
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| | Chrysler's Jeep Wrangler, Grand Cherokee
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| marketing efforts to allow potential
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| | and Commander on the course.
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| clients to experience the Jeep's trail
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| | This event will run from 9 a.m. to 5 p.m.
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| rated difference!
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| | each day and is free. Food and drinks
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| In early October at the South Florida
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| | will be available. People interested in
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| International Auto Show, Chrysler set up
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| | attending are being encouraged to
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| what they called "Camp Jeep". To those
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| | pre-register for a general arrival time
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| less term enriched, Jeep made a driving
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| | on Saturday or Sunday by calling
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| exhibit to give test drivers the
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| | 888-809-7088 or visiting
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| real-life experience of driving a Jeep
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| | Pre-registration is not required to
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| off road. This was no minor feat for
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| | attend. You do need to be 18 years or
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| Jeep. To build their course at the Miami
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| | older with a valid driver's license to
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| Beach Convention Center, they had to haul
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| | participate in the vehicle driving tests.
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| in over 220 yards of mulch and spend
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| | Is it worth the expense to construct
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| almost six days developing the obstacle
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| | these man-made obstacle courses? Chrysler
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| course. The trail featured a water
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| | must think so and some marketing studies
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| obstacle and an 18-foot "hill" as well as
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| | would seem to indicate that it is as
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| other driving challenges. All to show
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| | well. According to market research, 40%
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| potential clients just what a Jeep can do
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| | of the people that attend these types of
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| out on the trails.
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| | auto shows will buy a vehicle within a
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| If this wasn't enough, Chrysler is going
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| | year of the event.
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| it one better at their upcoming "Full
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| | We applaud Chrysler for their innovative
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| Throttle Test Drive Event" at the Wild
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| | way to demonstrate their vehicles'
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| Rivers Water Park in Irvine, CA (Los
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| | performance and to give people a chance
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| Angeles area) this Saturday (Oct. 28) and
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| | to see for themselves what they feel like
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| Sunday (Oct. 29). Chrysler will be
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| | out on the trails. We look for more
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| featuring its full line of vehicles on
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| | marketing innovations out of Chrysler as
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| three different specialty courses, one of
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| | they make a push to further strengthen
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| which will be a 4x4 off-road adventure
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| | their off-road image.
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