| Whether you are new to Internet marketing or | | | | Why is search engine ranking important? |
| a seasoned website developer, knowing how to | | | | Because most potential customers never look |
| effectively utilize linking campaigns, | | | | beyond the first page of a search listing and |
| website submission, and unique content will | | | | with a poor page ranking, you will have |
| have the greatest impact on the success of | | | | little to no traffic. Regardless of which |
| your website regardless of its purpose. You | | | | type of search service is being utilized, the |
| are probably already aware of these marketing | | | | single most important way you can affect your |
| tools but are not sure how to use them to | | | | page ranking is by having good content on |
| your sites best advantage. In order to help | | | | your site. It must be relevant information |
| you determine the most effective way to | | | | with links to further relevant information on |
| capitalize on each of these online | | | | other websites. In the war for page ranking, |
| merchandising utilities for increased website | | | | content is king. And fluff wont do, in fact |
| success, you need to know the what, how, and | | | | it could negatively impact your page ranking. |
| why information for them. | | | | |
| | | | The next most important factor for increasing |
| So, what exactly is a Search Engine? How do | | | | page rank is by implementing a linking |
| they work? Why are they important to cater | | | | campaign. However, you must be stringent |
| to? According to Dictionary.com, a search | | | | about who you link to and how many links you |
| engine is a website whose primary function is | | | | have. Too many irrelevant links will also |
| gathering and reporting information available | | | | negatively impact your websites page rank. |
| on the internet or a portion of the internet. | | | | You must choose carefully by making sure the |
| There are basically two types of Internet | | | | sites you link your website to have relevant |
| search services: search engines and | | | | information similar to your own. Linking for |
| directories. | | | | the sake of gathering links is useless and |
| | | | harmful. It is much better to link to and be |
| A search engine site uses software spiders or | | | | listed on a corresponding site with very few |
| web crawlers to index websites and retrieve | | | | links and an excellent page rank rather than |
| the requested information. Google, | | | | being one of a multitude of inconsequential |
| AltaVista, Hotbot, Go.com, Excite and Web | | | | links listed on a poorly ranked site. The |
| Crawler are examples of internet search | | | | idea is simple. Have good relevant content on |
| engine services. An Internet search | | | | your site and link to other sites with good |
| directory uses human input by reviewing | | | | relevant content. |
| directory submissions from users and website | | | | |
| owners to fill their indexes. Yahoo!, AOL | | | | Hopefully you know have a feel for the |
| Search, MSN.com, Lycos and are some of the | | | | importance of search engines, page ranking |
| top rated search directories. | | | | and site linking. Just remember that too |
| | | | much is not a good thing when it comes to |
| It is important to understand, cater to, and | | | | developing your websites page ranking and |
| work with search engines and directories in | | | | marketing. Too many links and too much |
| order to increase your websites visibility. | | | | irrelevant content will hurt your site not |
| Search engine services which utilize web | | | | help it. Stick to the basics: excellent and |
| spiders and crawlers to sift through their | | | | useful content with links to more useful |
| indexes, are greatly affected by changing web | | | | content. Put yourself in your potential |
| pages, page titles, body content and linking. | | | | customers shoes would you want to read a |
| Whereas a search directory looks for | | | | bunch of fluff or waste your time scanning |
| information only in the website descriptions | | | | useless information? What would you do if |
| submitted to their site, thus changing your | | | | after clicking on a link you found even more |
| website pages will have no effect on your | | | | useless drivel? Click that red x in the |
| rank in a directory. | | | | upper right corner wouldnt you. |
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