| Whether you are new to Internet marketing or a | | | | Why is search engine ranking important? Because |
| seasoned website developer, knowing how to | | | | most potential customers never look beyond the |
| effectively utilize linking campaigns, website | | | | first page of a search listing and with a poor page |
| submission, and unique content will have the | | | | ranking, you will have little to no traffic. Regardless |
| greatest impact on the success of your website | | | | of which type of search service is being utilized, |
| regardless of its purpose. You are probably | | | | the single most important way you can affect |
| already aware of these marketing tools but are | | | | your page ranking is by having good content on |
| not sure how to use them to your sites best | | | | your site. It must be relevant information with |
| advantage. In order to help you determine the | | | | links to further relevant information on other |
| most effective way to capitalize on each of these | | | | websites. In the war for page ranking, content is |
| online merchandising utilities for increased website | | | | king. And fluff wont do, in fact it could negatively |
| success, you need to know the what, how, and | | | | impact your page ranking. |
| why information for them. | | | | The next most important factor for increasing |
| So, what exactly is a Search Engine? How do | | | | page rank is by implementing a linking campaign. |
| they work? Why are they important to cater to? | | | | However, you must be stringent about who you |
| According to Dictionary.com, a search engine is a | | | | link to and how many links you have. Too many |
| website whose primary function is gathering and | | | | irrelevant links will also negatively impact your |
| reporting information available on the internet or a | | | | websites page rank. You must choose carefully |
| portion of the internet. There are basically two | | | | by making sure the sites you link your website to |
| types of Internet search services: search engines | | | | have relevant information similar to your own. |
| and directories. | | | | Linking for the sake of gathering links is useless |
| A search engine site uses software spiders or | | | | and harmful. It is much better to link to and be |
| web crawlers to index websites and retrieve the | | | | listed on a corresponding site with very few links |
| requested information. Google, AltaVista, Hotbot, | | | | and an excellent page rank rather than being one |
| Go.com, Excite and Web Crawler are examples of | | | | of a multitude of inconsequential links listed on a |
| internet search engine services. An Internet | | | | poorly ranked site. The idea is simple. Have good |
| search directory uses human input by reviewing | | | | relevant content on your site and link to other |
| directory submissions from users and website | | | | sites with good relevant content. |
| owners to fill their indexes. Yahoo!, AOL Search, | | | | Hopefully you know have a feel for the |
| MSN.com, Lycos and are some of the top rated | | | | importance of search engines, page ranking and |
| search directories. | | | | site linking. Just remember that too much is not a |
| It is important to understand, cater to, and work | | | | good thing when it comes to developing your |
| with search engines and directories in order to | | | | websites page ranking and marketing. Too many |
| increase your websites visibility. Search engine | | | | links and too much irrelevant content will hurt |
| services which utilize web spiders and crawlers to | | | | your site not help it. Stick to the basics: excellent |
| sift through their indexes, are greatly affected by | | | | and useful content with links to more useful |
| changing web pages, page titles, body content and | | | | content. Put yourself in your potential customers |
| linking. Whereas a search directory looks for | | | | shoes would you want to read a bunch of fluff or |
| information only in the website descriptions | | | | waste your time scanning useless information? |
| submitted to their site, thus changing your | | | | What would you do if after clicking on a link you |
| website pages will have no effect on your rank in | | | | found even more useless drivel? Click that red x |
| a directory. | | | | in the upper right corner wouldnt you. |