| Did you know that we have left the Age of
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| | bullets, italics, and bold are weighted
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| the Information Economy behind and are
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| | more heavily, and if possible, use your
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| now well into the Age of the Attention
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| | keywords here as well.The items we've
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| Economy? What does this mean? It means
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| | discussed above comprise the mechanical
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| that if you rely upon the Internet to
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| | aspects of SEO rhetoric for your site.
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| conduct your business, the age of putting
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| | Now let's talk about textual
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| up a web site and getting instant results
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| | rhetoric.Textual RhetoricThe
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| are long gone. Now you must clamor for
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| | all-important, coveted visitors to your
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| the attention of web surfers, your
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| | site are always just a click away from
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| prospective visitors and customers, who
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| | moving on to some other site they find
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| are lured by the frantic actions of the
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| | more interesting, so you have to try and
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| billions of pages currently indexed on
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| | keep them with you until you accomplish
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| the web. To give you some perspective,
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| | your rhetorical goal! Wow, there's a term
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| Google alone indexes over 7 billion
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| | of academic gobbledy gook. Seriously, if
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| pages. Therefore, to survive means to
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| | you go back to our definition of
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| grab people's attention and you do that
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| | rhetoric, it is to persuade or convince
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| by using good digital rhetorical
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| | someone to accept your argument. Well,
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| skills.Now there's a scary word -
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| | your argument is whatever the objectives
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| rhetoric. In my case, rhetoric was a
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| | are for your site. Are you attempting to
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| terms the nuns used to throw around in
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| | sell something? Get leads? Pass on
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| regards to the essays we wrote in English
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| | information? Deflect telephone calls away
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| class. You know, the reading, writing,
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| | from your customer service department?
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| and rhetoric thing? Go back now to first
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| | The first step in creating good web site
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| year high school English; remember the
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| | rhetoric is to define your purpose as
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| purpose of an essay? It is to grab your
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| | specifically as possible.Now the question
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| reader's attention and persuade her to
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| | becomes, who is your user? Do you have
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| adopt your point of view, to agree with
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| | demographic data: age, schooling level,
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| your argument. And that is what rhetoric
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| | location, job, hair color? Find out as
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| is all about: rhetoric can be defined as
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| | much as you can about who your web site
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| the art of persuasion: of using words,
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| | is geared to: if you sell men's work
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| either verbal or written, to catch
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| | pants, then your audience is going to be
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| attention and persuade readers to think,
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| | mostly male, over age 18, blue collar,
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| do, or believe what you want them to
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| | located in anywhere, USA, middle class,
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| think, do or believe.Mechanical
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| | etc. So, with these two pieces of data:
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| RhetoricNow let's apply this concept to
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| | your purpose (to sell workpants) and a
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| search engine optimization. The first
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| | description of your target audience,
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| challenge is to grab your readers'
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| | you're ready to rock and roll in crafting
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| attention. How do you do that? One big
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| | your web site text.Let's look at some
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| way you do that is by ranking high in the
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| | general rules for web text that apply to
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| search engines, because then, when a user
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| | all readers. First, the screen carries
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| enters a relevant keyword term, your site
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| | approximately 1/3 the amount of
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| will come up as one of the (hopefully)
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| | information and text that an 8 ½ x 11
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| top 10 web sites!Okay, so working
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| | inch piece of paper holds. Second, people
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| backward, how do you rank high? First,
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| | don't like to read text in long
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| you fill your site with good, solid,
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| | paragraphs on the screen; they prefer
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| well-written content. You offer value to
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| | short paragraphs and sentences, bullets,
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| visitors. The search engines measure your
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| | headers, and graphics (but don't put text
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| content and score it according to its
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| | in the graphics because the search
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| value to users. In other words, you use
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| | engines can't read it). Also, reading
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| the skills of good rhetoric, which
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| | speed is decreased by 30 %. Third, avoid
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| includes the skillful, artful, and
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| | scrolling: a good rule of thumb is 250 -
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| meaningful use of words.Second, you
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| | 300 words per screen. Fourth, write in a
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| select keywords that your users are most
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| | style that is clear, concise, and easily
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| likely to use to search for what you
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| | scanned. Fifth, use your keywords, but
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| offer on your site. The trick here is to
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| | use them accurately and with
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| select keywords that are likely to be
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| | relevance.Okay, so now back to your
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| used, but that won't draw a big number of
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| | purpose: make it obvious and clear what
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| web sites in a keyword search. Here's
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| | you want your readers to do - your
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| where you need to work with an SEO
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| | rhetorical point! Here are some
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| expert, or employ the use of special
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| | possibilities of what you might want them
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| keyword software.Third, you have a lot of
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| | to do:
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| quality sites that link to your site.
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| | Call
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| These links are viewed as "votes" for
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| | Check order status
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| your web site, and the "better" the site
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| | Download free software
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| in the search engines' eyes, the higher
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| | Find information
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| the value assigned to your site. The
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| | Give feedback
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| search engines look at the quality of the
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| | Join
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| content on sites linking to yours, as
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| | Purchase a product or service
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| well as their relevance to your
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| | Request something
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| site.Fourth, you need to design your site
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| | Then, make it easy for them to get to:
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| in a search-engine friendly way. How do
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| | How they purchase by credit card
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| you do that? First, don't use Flash. You
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| | Any forms they need
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| know those sites that have that
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| | Your contact information: email, phone,
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| introductory page where it says "Click to
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| | address, etc.
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| skip?" Well, the search engine crawler
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| | So, there you have it, some stuff you
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| may not get beyond that page and
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| | can put in your arsenal to get started.
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| therefore may not index your web site.
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| | Remember: having a successful web site
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| Also, avoid using JavaScript. Same thing
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| | means doing some advance planning and
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| there, the search engines get lost in the
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| | following guidelines that have been
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| complex code it generates and that's the
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| | proven to work. So, get out there, work
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| end of their crawl on your site. Second,
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| | hard, and go get 'em!!Mary Anne Donovan
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| make sure all your internal links are
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| | is both a scholar and a practitioner, a
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| working, and make them text links that
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| | balance that "gives me the best of both
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| contain your keywords. Third, if you use
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| | worlds: the theory behind digital
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| image maps or pull down menus for
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| | communications and the hands-on
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| navigation, make sure you also have
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| | experience to know what really works and
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| textual navigation on the same page.
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| | what doesn't." She is in her tenth year
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| Fourth, pay careful attention to the
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| | as a professor of technical writing and
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| content of your Title tag, Description
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| | business communications while at the same
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| tag, Header tags, and body text. As for
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| | time serves as Vice President and
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| your Keyword tag, Google doesn't even
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| | Director of U.S. Operations for SEO
|
| look at it, but make sure you still have
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| | Literacy Consultants, Inc., a search
|
| it contain all your site's important
| |
| | engine optimization consulting and
|
| keywords. Also, make sure you use your
| |
| | training company. Mary Anne has worked
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| keywords in each of these in a relevant,
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| | with computers since they first came out
|
| normal way. Some webmasters make the
| |
| | of the closet and into more general
|
| mistake of loading these tags with
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| | application, starting with computerized
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| keywords in a manipulative, phony way:
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| | quality control systems for Kodak
|
| the search engines can see right through
| |
| | photographic and printing processes and
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| this tactic and will penalize your site
| |
| | now with the fine points of SEO theory
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| accordingly. Also, in your body text,
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| | and application.
|
