| When I started my e-business, I ask my | | | | Inktomi's popularity grew several years ago as |
| web-designer friend to make a site which is really | | | | they powered the secondary search database |
| brainstorming. He did me a great favor and really | | | | that had driven Yahoo. Since then, Yahoo as |
| made an excellent site. My site's design is | | | | switched to using Google as their secondary |
| fabulous, it's graphics are mind blowing and coding | | | | search and backend database, however Inktomi is |
| is superb. But now what? What I seen in the | | | | just as popular now, as they were several years |
| coming days, I am not earning a single penny | | | | ago, if not more so. |
| because no one is visiting my site. | | | | Their spiders are named "Slurp", and different |
| I think for a while that why all this is happening, | | | | versions of Slurp crawls the web many different |
| then I make a search on Yahoo and see the first | | | | times throughout the month, as Inktomi powers |
| site which is coming on the top. It doesn't have a | | | | many sites search results. There isn't much more |
| good design like mine but still he is making good | | | | to Inktomi then that. Slurp puts heavy weight on |
| money. Then I came to know that the site's | | | | Title and description tags, and will rarely deep |
| design is meaningless if site's ranking on search | | | | crawl a site. Slurp usually only spider's pages that |
| engines is not good. | | | | are submitted to its index. |
| When it comes to search engine every ear just | | | | Inktomi provides results to a number of sites. |
| not hears it but listens it's every aspect and try | | | | Some of these are America Online, MSN, Hotbot, |
| to locate it's presence in his site. Well why not it | | | | Looksmart, About, Goto, CNet, Geocities, NBCi, |
| be done as it is the place from where all of us | | | | ICQ and many more. |
| get our business. | | | | Lycos |
| Every search engine has it's own criterion of | | | | Lycos is one of the oldest search engines on the |
| ranking and it's clear from the fact that when you | | | | Internet today, next to Altavista and Yahoo. Their |
| do a search on Yahoo or Google or any other | | | | spider, named "T-Rex", crawls the web and |
| search engines there results vary. Here is the | | | | provides updates to the Lycos index from time |
| listing of some of the Top Search Engines and a | | | | to time. The FAST crawler provides results for |
| few noteworthy points about all of them. Know | | | | Lycos in addition to its own database. |
| which engines get you more bangs for the buck? | | | | The Lycos crawler does not weigh META tags |
| Google | | | | too heavily, instead it relies on its own ranking |
| Google has increased in popularity tenfold the past | | | | algorithm to rank pages returned in results. The |
| several years. They have gone from beta testing, | | | | URL, META title, text headings, and word |
| to becoming the Internet's largest index of web | | | | frequency are just a few of the methods Lycos |
| pages in a very short time. Their spider, | | | | uses to rank pages. Lycos does support pages |
| affectionately named "Googlebot", crawls the web | | | | with Frame content. However, any page that isn't |
| and provides updates to Google's index about | | | | at least 75 words in content is not indexed. |
| once a month. | | | | Excite |
| began as an academic search engine. Google, by | | | | Excite has been around the web for many years |
| far, has a very good algorithm of ranking pages | | | | now. Much more of a portal than just simply a |
| returned from a result, probably one of the main | | | | search engine, Excite used to be a fairly popular |
| reasons it has become so popular over the years. | | | | search engine, until companies such as Google |
| Google has several methods which determine | | | | seemed to have dominated the search engine |
| page rank in returned searches. | | | | market. As of recently, Excite no longer accepts |
| Yahoo | | | | submissions of URL's, and appears to no longer |
| Yahoo! is one of the oldest web directories and | | | | spider. To get into the Excite search results, you |
| portals on the Internet today, and the site went | | | | need to be either listed with Overture or Inktomi. |
| live in August of 1994. Yahoo! is a 100% human | | | | Looksmart |
| edited directory, and provides secondary search | | | | Getting a listed with Looksmart could mean |
| results using Google. | | | | getting a good amount of traffic to your site. |
| Yahoo! is also one of the largest traffic | | | | Looksmart's results appear in many search |
| generators around, as far as web directories and | | | | engines, including AltaVista, MSN, CNN, and many |
| search engines go. Unfortunately, however, it is | | | | others. |
| also one of the most difficult to get listed in, | | | | Looksmart has two options to submit your site. If |
| unless of course you pay to submit your site. | | | | your site is generally non-business related, you can |
| Even if you pay it doesn't guarantee you will get | | | | submit your site to Zeal (Looksmart's sister site), |
| listed. | | | | or if you are a business, you can pay a fee to |
| Either way, if you suggest a URL, it is "reviewed" | | | | have your site listed. Either method will get you |
| by a Yahoo! editor, and if approved will appear in | | | | listed in Looksmart and its partner sites if you are |
| the next index update. | | | | approved. |
| AltaVista | | | | Once you have submitted your site, and it is |
| Many who have access to web logs may have | | | | approved for listing it will take up to about 7 days |
| seen a spider named 'scooter' accessing their | | | | for your site to be listed on Looksmart and its |
| pages. Scooter used to be AltaVista's robot. | | | | partner sites. |
| However, since the Feb 2001 site update, a | | | | AOL Search |
| newer form of Scooter is now crawling the web. | | | | America Online signed a multiyear pact with |
| Whichever spider AltaVista uses, it is one of the | | | | Google for Web search results and accompanying |
| largest search engines on the net today, next to | | | | ad-sponsored links, ending relationships with |
| Google. | | | | pay-for-performance service Overture Services |
| It will usually take several months for AltaVista to | | | | and Inktomi, its algorithmic search provider of |
| index your entire site, although the past few | | | | nearly three years. |
| months scooter hasn't been deep crawling too | | | | Ok, now you have got a better understanding of |
| well. Unlike Google, AltaVista will only crawl and | | | | search engine's game and finally you come to |
| index 1 link deep, so it takes a good amount of | | | | know which search engine is best for you and |
| time to index your site depending on how large | | | | which one is leading in today's Internet World. In |
| your site is. | | | | nutshell, the thing which every e-entrepreneur |
| AltaVista gets most of its results from its own | | | | wants is Top Search Engine Ranking. Isn't it right? |
| index, however they do pull the top 5 results of | | | | So take some time to register with these search |
| each search from Overture (formerly Goto). | | | | engines as soon as possible and watch the traffic |
| Inktomi | | | | grow. |