20 Years and Counting - Lexus Continues in Pursuit of Perfection

Good things come to those that wait, as thesector, the Range Rover.
saying goes, and since the 1989 launch of the LSIn 1996 Automobile magazine released their list of
400, Lexus has gone from strength to strength,the 24 most influential cars in automobile history,
but it took the Japanese Toyota subsidiary sixwith the Lexus LS400 named as one of them -
years research and development before going toan impressive feat given Lexus had been in
production. And Toyota's new line of luxuryproduction for only seven years.
vehicles, branded Lexus, certainly were worthLexus became popular with celebrities also and
waiting for, with the LS series bursting onto theyou couldn't watch a Hip-Hop video or episode of
US market to critical acclaim.The Sopranos without spotting at least one
The SC400 and SC300 were the next step forLexus. It became the desired drive, and remains
Lexus in the early nineties, as they stepped upexactly that, even though interest may have
their bid to rival the biggest brands in luxurywaned in recent years, though that is true of the
motoring. Lexus continued to receive accoladescar market as a whole, thanks to the credit
from the motoring world's top journalists and alsocrunch.
gained recognition from US marketing giants, J DNew models of the popular LS and ES Lexus
Power & Associates, who named Lexus aswere released along with the hugely powerful GS
the number one car line in multiple categoriesrange, sporting V8 engines and more horses than
including customer satisfaction and salesthe starting line at Aintree. Lexus continued to
satisfaction.perform well in their three main categories of
Yet more awards arrived for Lexus with the SCsports coupe, luxury saloon and SUV heading into
and ES ranges selling strongly and gaining ravethe millennium, picking up yet more awards and
reviews. Lexus used car sales started to gathertopping many magazine 'best car' lists.
pace in the US also, as they did worldwide whenThe crowning moment came for Lexus in 2007
Lexus was named Best Luxury Import in 1994when the LS460 was named World Car of the
by well established US car magazine: Car andYear. Lexus's slogan 'the pursuit of perfection'
Driver.was almost complete, I say almost because
Lexus vehicles were now regarded worldwide asLexus continue striving to improve the quality of
one of the most reliable brands in the business,their cars across the board.
and although they held their value in terms ofHaving been in production for 20 years, Lexus
depreciation, Lexus cars were very much soughtcars are don't remain on the forecourts of used
after by used car consumers and dealers alike.car dealers for long as Lexus used car sales
If it wasn't enough for Lexus to perform stronglycontinue to perform well amidst the global
in the sports coupes and luxury saloons market,economic downturn. This can only be because of
they then developed and produced an SUV, thethe quality and reputation that Lexus have earned
LX450, which grabbed the attention of consumersafter 20 years in their pursuit for perfection.
in such a way that in the first year of productionWord of mouth can remains a powerful medium.
the LX450 outsold the market leader in the SUV