| As an SME looking to gather more awareness for | | | | Other areas to advertise in are the money |
| your business, advertising and branding is | | | | section where there are reports about how to |
| important. The advantages of internet advertising | | | | make money through investing, insurance, money |
| is extremely high. When people are searching for | | | | management etc. Many investors turned trainers |
| a service to benefit their lives, the 1st thing they | | | | like to advertise in these areas to a tight targeted |
| would do is to use a search engine and look for | | | | audience. |
| the service closest to them. Its common to be | | | | 7) Internet Advertising |
| earning 40,000% profit just by using online | | | | Very simple and affordable for SMEs. 1st you'll |
| advertising for an offline business. Before we go | | | | need to have a website that's able to gather |
| into that, lets take a look at other forms of | | | | leads and even better be able to process sales. |
| advertising. | | | | Just hire a web designer at A good website would |
| 1) Word of mouth | | | | be able to convert customers or simply let them |
| Free and Viral, when people start spreading the | | | | know how to find you. Instant traffic can then be |
| news of your service, you get free publicity. | | | | generated simply by placing Ads on Search |
| 2) News Editors | | | | Engines such as Google. Many times for my own |
| Contributing articles to your local news editor on | | | | business, I like to generate instant traffic for quick |
| topics which are hot. Editors are constantly looking | | | | returns, then followed by long term traffic |
| for good articles or news for their readers. So if | | | | generation strategies. Why? Simple, with |
| you can offer a product of service, something of | | | | Adwords, I can understand which keywords are |
| value to the masses that is current and will garner | | | | converting and further SEO my site for these |
| readership, they will do a story on you. | | | | Buyer keywords. |
| 3) Participating in groups and marketing your | | | | Some specialists actually advertise their services |
| service to that particular group | | | | using Adwords. I remember clicking on an ad |
| Google Groups, Theme based forums such as | | | | which i know cost only $0.10 because it was |
| golf. So if you're a golf coach, head for the golf | | | | extremely targeted and focused. The clinic |
| forums. | | | | charged me $400 for service. Best of all, the |
| 4) Traditional TV and Radio advertising | | | | advertiser does not pay any advertising cost, until |
| This is mainly for the bigger companies dealing in | | | | someone clicks on the Ad. which is why Search |
| mass consumer products. Insurance, Food, Health | | | | engine advertising is so profitable. Its costs |
| products, Cosmetics. | | | | pennies as compared to Magazine, Newspaper, |
| 5) Buying Ads in Magazines with tight themes | | | | TV advertising and yet the ROI is so incredibly |
| Examples include Fashion magazines, Body building | | | | high. |
| magazines, car magazines. | | | | The advantages of internet advertising will greatly |
| 6) Newspaper advertisements | | | | benefit your bottom line. |
| Classified Ads are a common place to advertise. | | | | |