| li Tires is the world's 5th largest operator in terms | | | | minimizing the environmental impact of their |
| of turnover on the tire market, with the highest | | | | manufacturing processes. |
| levels of profitability in the sector. In 2006, the | | | | Pirelli Tires’ manufacturing capability is |
| activities today under Pirelli Tires generated | | | | divided between 24 factories, 5 of which are |
| around 3.94 billion Euros of revenues, with growth | | | | located in Italy, 5 in Brazil, 2 in the UK, 2 in |
| of about 8.7% compared to the previous year. | | | | Germany, 2 in Turkey, 2 in Romania, 1 in |
| Pirelli Tires is involved in the design, development, | | | | Argentina, 1 in China, 1 in Egypt, 1 in Spain, 1 in the |
| marketing, and production of tires for various | | | | US and 1 in Venezuela. This structure allows them |
| types of cars, light vehicles and motorcycles, | | | | to cover all the primary geographic markets and |
| buses, trucks, agricultural and construction | | | | reaches over 160 countries and around 10,000 |
| machineries. Within this market, Pirelli Tires | | | | distributors and retailers. The most important part |
| concentrates on the high-end segments | | | | of Pirelli Tires, which is R&D, is located in |
| characterized by elevated techno-logical contents | | | | Milan. |
| and high performance. Pirelli has established itself in | | | | In the car tire sector, Pirelli provides a range of |
| positions of leadership in car and motorcycle tires. | | | | tires for cars and SUVs, focusing on high and |
| Today, Pirelli tires are perceived as quality, | | | | ultra-high performance tires that combine stability |
| emotion and ultimate performance tires. | | | | and safety during all driving conditions with |
| Pirelli Tires has built working relationships with the | | | | elevated grip and road holding even at high |
| world's leading car and motorcycle makes through | | | | speeds. Pirelli tires are particularly made for high |
| its technological expertise and has became the | | | | performance cars that are powerful, and to bring |
| role model for all the leading automotive firms. | | | | out the qualities they are designed to carry out. |
| Pirelli Tires has a great industrial heritage. For over | | | | They are a manufacturer of tires for |
| 10 years, Pirelli Tires has developed as an | | | | two-wheelers from the early 20th century; within |
| international enterprise that has a presence in | | | | the motorcycle sector, Pirelli offers the industry's |
| many international markets. Their competitive | | | | most comprehensive ranges of tires. Motorcycle |
| strength is founded on advanced technologies, | | | | tires from Pirelli are manufactured in the two |
| research capabilities, and professional skills of their | | | | factories located in Breuberg in Germanyand at |
| staff. | | | | Gravataì in Brazil. Pirelli Tires is |
| As a tire company, Pirelli pays close attention to | | | | represented the Pirelli and Metzeler brands: the |
| the tire market, which allows them to produce | | | | first is characterized by strong sporting |
| and market complex tires of high quality and to | | | | personality and is made for a clientele generally |
| operate in various nations. | | | | associated with the world of racing competition, |
| Innovation and research represent the distinct | | | | while the second is more for everyday driving, |
| traits of Pirelli Tires, a company that has taken on | | | | which is comfort-oriented and is made for |
| the challenge of new technologies to create value. | | | | intensive road driving and long distances. |
| They focus on improving performance while | | | | |