| Have you heard of the slogan "The Heartbeat of | | | | William Durant. |
| America", or "Like a Rock", if you have ever | | | | Durant and Chevrolet started to disagree, |
| listened to the radio or watched television I bet | | | | Chevrolet was designing cars that only the |
| you have? | | | | wealthy could afford and Durant wanted to design |
| They are the slogans and ads for | | | | and sell cars that everyone could afford. This |
| Chevrolet.Chevrolet was invented long ago by | | | | became too much for Chevrolet and a few short |
| two made that have made history from the | | | | years later in 1915 Chevrolet sold his shares to |
| beginning. The two men, who invented Chevrolet | | | | Durant. |
| had caused quite a stir in the newly emerging | | | | William went on to incorporate Chevrolet Motor |
| automobile company. | | | | Company into General Motors, making it one of |
| In 1911 William Durant started the Chevrolet | | | | the most successful auto companies in history. |
| Motor Company. It is said to be that even though | | | | Next time you drive down the road look around |
| he had little faith in the new automobile he still | | | | at the cars sharing the highway with you. You will |
| started into the venture. He didn't start with the | | | | see many brands, styles, sizes and Chevy's. |
| Chevrolet though; he started out his automotive | | | | Chevrolet has been around for many years and |
| career as the head of Buick and then moved up | | | | continues to invent cars for tomorrow. |
| to become management of General Motors. | | | | On a warm summers day you can easily spot |
| General Motors let him go in 1910, they weren't | | | | some of the old classic Chevy's on the road. |
| happy with him. At this point in 1911, he entered | | | | Remember that bright red convertible corvette |
| into a partnership with Louis Chevrolet and this is | | | | when it came out, or the 55 Chevy Bel-airs, still a |
| how Chevrolet Motors started. | | | | classic symbol of the American dream. How about |
| Louis Chevrolet was short lived in his time as | | | | the first GMC pick up truck you owned? |
| partners but as a race car driver he brought new | | | | Once you buy a Chevrolet, there is a good |
| and creative ideas to the drawing board on how | | | | chance you will buy another. You can still buy |
| to build new and exciting cars. He had his own | | | | antique Chevy's every day just pick up the local |
| machine shop in Detroit were he had designed a | | | | car magazine and see all the antique Chevy's you |
| six-cylinder engine with an overhead valve. This is | | | | can buy. |
| what he had brought into the partnership with | | | | As they stay, "like a rock". |