| Business idea: CAR POOL stay cool, a innovative | | | | market leader. |
| and totally a new concept. | | | | However car pool business plan have indirect |
| What is CAR POOL? It is an e-commerce | | | | competitor such as car sharing service and car |
| technology that facilitates car sharing between car | | | | clubs are. The reason car poll business can |
| owners. The mission is to help car owners to | | | | overtake them is that they are providing the |
| save money on congestion charge who have to | | | | service for bigger area of market like whole of |
| travel to congestion charge zone between 7.00 | | | | the England where as car pool business, at the |
| am and 6.00 pm, Monday to Friday frequently by | | | | moment, focuses on particular area London and |
| offering a service which encourages sharing their | | | | surrounding area and also particular segment of |
| car hence sharing the congestion charge between | | | | population. |
| the members without hesitation. | | | | How to make the business idea a success? |
| As population in London is growing everyday | | | | Requesting Local government to advertise to gain |
| traffic congestion is getting bad to worst. | | | | confidence on security issues. |
| Travelers rely on either public transport or private | | | | Legalising some parking policy: like adding some |
| vehicles for travelling around London. At this | | | | car pool stop (like bus stop) to provide meeting |
| moment a business like car pooling which gives | | | | point. |
| the comfort of car yet with sharing initiatives with | | | | Incentives for sharing |
| a member of public sounds very realistic and | | | | Disincentives for driving alone. |
| appealing. The concern of traffic congestion can | | | | Press about the need for individuals to do their bit |
| be reduced to large extent by breaking the | | | | to cut CO2 emissions. |
| monopoly of the business by introducing car poll | | | | Businesses in the congestion charge area should |
| service. | | | | promote among their staffs, do campaign, setting |
| As this is totally a new concept at the moment | | | | proper working schedule and reserved parking |
| there are no direct competitors, so being the first | | | | facility for car poolers etc. |
| in the market it has great opportunity to become | | | | |