| Funny car commercials are shown in television | | | | in consumers' minds so that when consumers |
| advertisements all of the time. Many famous car | | | | make a car purchase, they will choose their |
| makers including Ford, Chevrolet, Mazda, GM, | | | | particular brand. Car companies will try anything to |
| Hummer, Cadillac, Toyota, and Honda have | | | | get their own brands to stick so they can sell |
| created these hilarious commercials to sell their | | | | more cars. If creating funny commercials achieves |
| cars. Even automobile makers such as | | | | that goal, car companies are willing to do it. |
| Volkswagen, Volvo, and Chrysler have made | | | | Watching Car Commercials |
| funny ads featuring their vehicles. | | | | People watch TV for a variety of reasons. But |
| Making Commercials Funny | | | | one main reason people watch television is to be |
| There is one main reason why automobile makers | | | | entertained. It then follows that commercials |
| choose to create these hilarious commercials and | | | | should also entertain viewers to keep their |
| pay for them to run on television. The main | | | | attention. So many viewers change the channel to |
| reason is that viewers tend to better remember | | | | other shows during commercial breaks that car |
| funny commercials. Buyers will remember the | | | | companies are trying to keep folks entertained so |
| funny ads over the serious ads. This means that | | | | they won't change those channels during long |
| when it comes time to make a new car | | | | commercial breaks. |
| purchase, buyers will first think about the funny | | | | Do They Work? |
| car commercials and remember the brand name | | | | Do hilarious car commercials actually work? Do |
| being advertised. Car companies hope that the | | | | they actually get people to buy cars? That |
| funny commercials will stick with the viewers and | | | | depends on who one asks. Sometimes it really |
| that the viewer will choose their brand of car | | | | does work because these commercials grab the |
| over the rest when making a new car purchase. | | | | attention of people who otherwise wouldn't be |
| Getting the Viewers' Attention | | | | listening. Sometimes it works because people |
| Car commercials that are funny can get a | | | | remember the brands that made them laugh the |
| viewer's attention quicker than a serious car | | | | most. However, there will always be those who |
| commercial. TV viewers will pay more attention | | | | choose to switch the channel to another show. |
| to a funny ad and may not change the channel on | | | | Before making a new car purchase in the future, |
| the TV when a commercial comes on during a | | | | think about the various car companies and the |
| show. Car companies have to get the attention of | | | | commercials about those cars. Which ones stick |
| the viewers to sell cars. Making funny ads is one | | | | out the most? Chances are people will remember |
| way of doing that. | | | | the funny car commercials and gravitate toward |
| Getting the Brand Name to Stick | | | | those brands of automobiles. |
| All car companies want their brand names to stick | | | | |