| No matter what type of business you own, you | | | | time they give a tissue to someone else it |
| are constantly trying to find the best ways to get | | | | creates a buzz and spreads the word. |
| your name out there and promote your product. | | | | 3. Utilizing Magnets: Even the most satisfied |
| In today\'s competitive marketing world, unless | | | | customer will forget who you are unless you can |
| you can drop a million dollars on a 30 second | | | | somehow constantly remind them of your |
| commercial, you need to be more creative and | | | | service. Therefore giving away business card size |
| devise your own cheaper methods of product | | | | magnets with every order will allow a satisfied |
| promotion. Guerilla Marketing is just one of the | | | | customer to stick your information on their fridge |
| newer unconventional tactics used in marketing | | | | or desk as a reminder to use you again. It is very |
| today. Most sources define Guerrilla marketing as | | | | minimal in cost, but also very effective! While |
| an unconventional system of promotions that | | | | you\'re at it to take guerilla marketing even |
| relies on time, energy and imagination rather than | | | | further keep a stack of magnets with you at all |
| a big marketing budget. Typically, guerrilla | | | | times and stick them on any metallic areas that |
| marketing tactics are rare and unconventional by | | | | would draw a good customer base......nothing illegal |
| targeting consumers in the most unexpected | | | | of course! |
| locations and circumstances. | | | | 4. T-shirt Marketing: Get a T-shirt made with your |
| The main objective in any type of marketing plan | | | | website\'s logo or website on it. Give away these |
| is to get your product and name in front of as | | | | t-shirts to deserving customers, not only will you |
| many potential customers as possible. In the past | | | | have a happy thankful customer, but now you |
| the thought process was to spend the majority | | | | just created your own walking billboard. |
| of your marketing budget on television and radio | | | | 5. Bumper Stickers: Stickers are always great |
| commercials, print, or billboard advertisement. | | | | because they can go anywhere, not just on your |
| However nowadays in a world that fast forwards | | | | car. Bathroom stalls, benches, signs, street poles, |
| through commercials or constantly checks caller | | | | etc... Get creative with where you place |
| ID to avoid telemarketers, tactics such as guerilla | | | | them. Areas where people will be situated for |
| marketing need to be implemented in any | | | | long amounts of time are a great place to start! |
| successful marketing plan. Here are just some | | | | 6. Blanketing the Web: Marketing is all about |
| examples of guerilla marketing tactics that may | | | | reaching and contacting as many people as |
| useful to any business looking to gain attention | | | | possible, therefore joining any and all social |
| without breaking their budget: | | | | networking sites can get you in front of |
| 1. Planting Your Business Card: People love to | | | | thousands of people in a very short time. Sites |
| browse through magazines so why not stick your | | | | such as Facebook ,MySpace, or any social blogs |
| business card in any magazine that is related to | | | | are key networking sites where the snowball |
| your customer base. In other words, my | | | | effect can result in your customer audience |
| company sells car parts, therefore putting my | | | | expanding on a daily basis. The key to social |
| business card in any type of car magazine | | | | networking is constant contact as well as |
| assures me that anyone who opens that | | | | constant content. Stay in touch with your |
| magazine and sees my card fall out is a potential | | | | customers, and never stop adding content. |
| customer. Besides book or magazine stores, | | | | There is no limit to the unconventional tactics of |
| planting your business card in unique spots such as | | | | guerilla marketing, and almost any idea is worth |
| restaurant menus, bus windows, park benches, or | | | | looking into. People love creativity when being |
| anywhere your card can attract someone who is | | | | pitched a product, and the marketing ideas that |
| seated for a long period of time is a great place | | | | seem to create the most buzz are not from old |
| to start. | | | | school conventional marketing but out of the box |
| 2. Tissue Pack Marketing: purchasing small tissue | | | | pitch techniques. It is a fast pace world where |
| packets with your logo or product on them is a | | | | people no longer find the time to sit through |
| fool proof way to have people hold on to or keep | | | | commercials or look through newspaper ads. You |
| your information because it is useful to them. | | | | need to use new and creative tactics without |
| Every time they pull out another tissue they are | | | | breaking your marketing bank in order to turn |
| reminded of your product, not too mention every | | | | your small business into a large player! |