| If there was ever a time you were confused | | | | you be doing? |
| about anything, it would have to be in choosing a | | | | Now find things that would be related to it. For |
| home business. | | | | example, if you would volunteer at an animal |
| There are just too many options. Don't get me | | | | shelter (animals are your passion), then a business |
| wrong, options are a good thing, but what are the | | | | related to animals would be good. For example, |
| criteria for choosing the option? It's a mystical | | | | you can market custom dog collars, custom dog |
| catch-22 scenario that has no end in sight unless | | | | bowels, or cat sweaters. You can have an animal |
| you set down the qualities that are important to | | | | adoption service, animal walking service, animal |
| you in a business. | | | | sitting service and the list could go on. |
| The one thing that you must keep in mind when | | | | You can also think about your hobbies or maybe |
| you begin to set your criteria, is that whatever | | | | jobs that you've had that you really enjoyed. |
| business you choose, there must be a hungry | | | | Perhaps it was a service you did for someone |
| market for your product or service. If not, you'll | | | | that you felt good about. |
| be working a lot harder trying to convince people | | | | Brainstorm harder if you have to. Write down |
| that your product is the solution to their | | | | your favorite kinds of music, television shows, |
| problem-a problem they may not even want | | | | sports, or awards and trophies you've received. |
| solved. | | | | Look at your list and decide what areas you feel |
| Now, let's get that hungry market out of your | | | | the most connection or passion to. |
| mind, at least for right now. Your first step is to | | | | That may be where you want to start your |
| identify your skills, interests, strengths, and/or | | | | business. But passion by itself won't get you to |
| passions. You'll be much happier building a business | | | | where you want to be. This is where most people |
| on something that you actually care for and | | | | stop. They identify their passion and decide to |
| enjoy doing. | | | | build a business on it without doing the second |
| Your learning curve will be a lot shorter if you | | | | part, which is the research. |
| build your business around something you already | | | | Sometimes a person will get lucky and get their |
| know, rather than something you have to go out | | | | passion into a successful business, but more times |
| and do research on. | | | | than not, their passion will lead them to an |
| Now, I'm sure your brain is churning right now | | | | expensive hobby, not a business. |
| trying to figure out what are your interests, | | | | Now that you've got a list of your interests you |
| strengths and passions. | | | | want to do research and find where your market |
| Just ask yourself what interest you the most. | | | | or target audience is located at on the Internet |
| What do you dream about? What is the one thing | | | | (it's easier, faster, and cheaper using the net). |
| in life or two things in life you are passionate | | | | For example, if your interest is in classic cars, |
| about? What areas do you have a lot of | | | | your market would be classic car dealers, classic |
| knowledge in? Are you good at building | | | | car parts, classic car shows etc. |
| birdhouses? Do your strengths lie in arts and | | | | You find the market where your interest lies and |
| crafts? What is it that you can do reasonably | | | | find out what problems they are having that you |
| well? | | | | can solve for them. A good home business is |
| If you honestly feel, you don't have any | | | | where your passion and a hungry buying market |
| knowledge, strengths or interests, then maybe | | | | intersect. This will create a profitable business you |
| ask yourself this: if you could volunteer | | | | will enjoy doing year after year. |
| somewhere, where would it be and what would | | | | |