| Individual sales people, as well as sales managers | | | | Sure, from time to time it’s a necessity, |
| and business owners, all share the same concern. | | | | but only in an emergency, such as a client leaving |
| How to sell more without burning everyone out, | | | | the country and needing to see you NOW. |
| or paying too much for marketing. | | | | Don’t allow your schedule to be upset |
| That’s a dilemma that has certainly been | | | | because you’ll literally ruin the recipe |
| solved, quite scientifically, and I’d like to | | | | for reaching your sales goals. |
| share it with you now ... | | | | Do it Better |
| Executive Summary | | | | To be more effective you must, without doubt, |
| Everyone knows that 95% of businesses fail | | | | commit to being a learner. In particular give your |
| within 5 years. Not so many people realize that | | | | attention to: |
| even in the top 500 businesses in the world, | | | | 1. Learning more effective ways to describe your |
| within 2 years if history is any judge, more than | | | | product or service. |
| 50% of them won’t be there! | | | | This means getting inside the mind of your client |
| So size is no guarantee of survival, let alone | | | | and really understanding the true reasons he or |
| success. To survive, a business must continually | | | | she is buying from you. It also means |
| grow its sales, and the only way it can do that is | | | | understanding and using the exact same language |
| to remain relevant to the market, and retain the | | | | as the client. To get a better handle on this, take |
| capacity to communicate its relevance in a | | | | a look at our free report Why Better |
| meaningful way. | | | | Marketing Strategies Add Up to More Customers |
| Whereas one of our previous reports covered | | | | Calling YOU. |
| this question from the business marketing | | | | 2. Learn to understand body language and other |
| perspective, this short report now looks at how | | | | non-verbal communication from the client, so well |
| the sales person should integrate his/her own | | | | that you can: |
| activities in order to leverage the whole sales | | | | 3. - Gain fabulous rapport even with tough clients |
| process! | | | | 4. - Identify an objection coming even before the |
| It’s true that the notes provided in this | | | | client is aware of it and cut it off at the |
| report are necessarily simplistic — such a | | | | roots |
| subject demands a book! But at least by reading | | | | 5. - Respond appropriately to more and more |
| you’ll see the steps that are required, and | | | | subtle buying signals |
| you’ll certainly be able to make positive | | | | 6. Dump closing and substitute |
| changes that will result in a better understanding | | | | wrap-ups instead. |
| of what it takes to achieve your sales goals, | | | | These are much more natural and respectful |
| together with some solid steps to get there. | | | | ways of completing the sales transaction. Trust |
| You Need to Understand, Much More Precisely, | | | | me, people are sick to death of closes, which |
| What Parts of What You Do Actually Work | | | | often didn’t work anyway. In addition |
| We have shown over and over again that in | | | | many of them were quite offensive to the |
| every business there is a Unique Selling Equation | | | | intelligence of the listener! |
| (USE) that provides a kind of secret recipe for | | | | 7. Learn how to replace cold calling by finding out |
| success. | | | | how to get masses of interested and qualified |
| Via brainstorming, either in-house with your team, | | | | clients calling YOU. |
| or perhaps even by sitting and analysing the | | | | There are so many strategies to achieve this, and |
| return on each sales activities you engage in, you | | | | I recommend the above report, as well as our |
| too can discover that predictive USE. | | | | article on intelligent networking, also available free |
| This automatically achieves 2 important agendas. | | | | from our web site, in order to achieve this step. |
| - Firstly most sales people find they save an | | | | It’s much easier than you think! |
| enormous amount of time that they were | | | | It Doesn’t Have to Cost a Fortune to Get |
| previously spending on unproductive activities. | | | | This Knowledge! |
| It’s very important to literally dump | | | | Believe it or not, all of this and very much more is |
| activities that don’t earn their keep! | | | | contained within what is the most up-to-date, and |
| - Secondly, once you have an equation that gives | | | | also the cheapest, book on intelligent selling that |
| a predictable result, you have complete control | | | | you could possibly consider buying. Hot off the |
| over sales levels. | | | | presses is How to Double Your Sales in 30 |
| Do the Important Things More Often | | | | Days — and Keep Doubling Them. |
| This might sound simple but in fact it actually | | | | This incredible 127-page manual comes complete |
| describes a cycle: | | | | with assignments for your progress, case studies, |
| Schedule it >>> Track it >>> Analyse it >>> | | | | trouble shooting, and even tracking pro-formas to |
| Refine it >>> Schedule it, etc. | | | | get the quantification/systemisation part down |
| For this to work, it means that there must be a | | | | pat. |
| documented system and that system is inviolable. | | | | If you want, you can even get on-line |
| For instance if you have scheduled in a crucial | | | | personalised help, not only from me but from a |
| activity like networking, you don’t go | | | | working party of peers. If you’re a |
| booking a client for that time! | | | | business owner or sales manager, there’s |
| Why? Because if you keep allowing clients to | | | | even a special forum just for you to deal with |
| book over the top of scheduled selling activities, | | | | issues relating to team management and |
| you’ll soon run out of clients! A client who | | | | development. |
| doesn’t understand that is sabotaging your | | | | Take a look at the contents and see for yourself |
| business, and that’s as bad as winning a | | | | by visiting |
| client who doesn’t pay! | | | | Please let me know what you think! |