HRE Wheels Highlights Private Label Program on Record-Setting Devon GTX Supercar at SEMA Show

VISTA, CA--(Marketwire - November 3, 2009) -Panamera sedans include three styles in 21-inch
HRE Performance Wheels ( a leading Americandiameters with sport-oriented styling, each
designer and manufacturer of high-quality forgedengineered to achieve lower wheel weights
aluminum custom wheels for more than 30 years,versus factory equipment for enhanced ride
is displaying the record-setting Devon GTXquality and performance. These wheels feature
supercar at the SEMA Show in Las Vegas. Thethe same 6061-T6 forged aluminum construction
GTX recently broke the all-time production car lapas the speed record-setting wheels on the Devon
record at famed Laguna Seca Raceway onsupercar.
wheels manufactured by HRE, and exemplifies"HRE has equipped Porsche street and track
HRE's world-class private label wheel capabilities.drivers with custom wheel fitments for years and
Additional news from HRE comes in the premierewe share Porsche's passion for design and
of one of the first Porsche Panamera sedans toperformance, so it was simply a must for us to
reach US soil, equipped with new-for-2010 forgeddesign wheels to fit the new Panamera," said
Monoblok™ wheels in 21-inch diameters, plus thePeltier.
debut of HRE's most aggressively priced 3-piece21-inch Monoblok wheels are engineered specifically
forged wheel line for muscle cars and entry levelfor higher load ratings and performance levels of
sports cars, the new 560 Series. These vehiclethe Panamera, and are additionally available in
and wheel displays are being unveiled today at thefitments for the Mercedes S65 and other flagship
SEMA Show, the premier automotive specialtyperformance sedans. For performance SUV's such
products trade event in the world, held at Lasas the Porsche Cayenne and BMW X6, even
Vegas Convention Center. HRE's booth is in thehigher load rated versions are available. All
Lower South Hall, booth # 41019.Monoblok wheels are hub-centric, fully compatible
HRE's growing private label wheel programwith original equipment hardware, tire pressure
provides all-inclusive capability to design, develop,monitoring systems (TPMS) and center caps, and
prototype, and produce wheels in forgedno spacers are ever required because all HRE
aluminum and other exotic materials. HRE canwheel fitments are application-specific with offsets
work with pre-existing designs or provide newcalculated and accurately machined to the
custom solutions. Comprehensive in-housemillimeter.
development expertise allows for small to largeHRE has also introduced a feature-rich,
project flexibility, and low build-to-order volumes,value-priced 3-piece forged wheel line, the 560
while maintaining the capacity for large productionSeries. Targeted at muscle cars such as the Ford
runs.Mustang and Chevrolet Camaro, and entry-level
"The Devon GTX is an exciting example of HRE'ssports coupes and sedans such as the Audi A4
engineering and manufacturing capabilities," saidand S4, BMW 3-Series and M3, Hyundai Genesis
Alan Peltier, President of HRE PerformanceCoupe, Lexus IS, Nissan 370Z, Porsche Cayman
Wheels. "We've got decades of experienceand others, the 560 line puts high quality forged
creating the highest quality wheel solutions forHRE wheels within affordable reach of a much
private label customers who not only push thelarger group of consumers. The first set of 560
performance envelope, they also look for theSeries wheels will be unveiled in the Hyundai booth
highest levels of quality assurance, collaborationat the SEMA Show on Tuesday, October 3rd, on
and support to grow their businesses. We put thedrifting and Pike's Peak Hill Climb Champion Rhys
same attention to detail and quality into theMillen's custom mid-engine V8 Genesis Coupe.
private label program as we do for our own HREPriced a few hundred dollars per wheel below
brand wheels, so fulfilling these high level demandsHRE's popular Monoblok line, the list of 560 Series
is part of our everyday business."features rivals top-line multi-piece wheels. Each of
"We set out to become the ultimate customthe 4 models in the 560 Series features
wheel solutions partner for high caliber vehiclelightweight 6061-T6 forged centers and spun rims,
builders and innovators, and we're fulfilling thatapplication-specific 3-piece fitments, reduced
objective," continues Peltier. "Take a look at theunsprung mass, custom widths and offsets,
forged wheels on the Hurst 'SEMA Scholarship'hidden hardware, forged 6061-T6 aluminum and
Camaro in the Grand Hall here at SEMA; they'veplentiful finish options. Additionally, each 560 Series
got a complicated 3-step finish and a very uniquemodel is available in the customer's choice of 2
design. Those were also created within our privaterim profiles, "R" (straight-lip) or "C" (stepped-lip), to
label wheel program. If you're a racing fan, watchsuit each customer's style preferences. 560 Series
Fall-line Motorsport in GrandAm, and you'll see awheels come in a choice of 18", 19" or 20"
custom Monoblok MR-3 wheel which Fall-Linediameters with custom widths and offsets to
drove to the first top-10 finish in North Americanaccommodate any tire set, aftermarket brake
pro racing for the new BMW M3; yet anotherpackage and even heavily modified fenders.
private label example. HRE follows a consistent"HRE's new 560 Series simply resets the bar for
path of working with performance and innovationvalue priced 3-piece wheels. Now you can get HRE
leaders like us, it's a natural fit."quality and customer service at a price previously
HRE's branded and private label wheels are testedunheard of in the 3-piece market," said Peltier.
to exceed US, Japanese and German governmentAbout HRE Performance Wheels
regulations for radial and rotary fatigue, impactHRE Performance Wheels manufactures forged
tests, and the manufacturing facility ensures1-piece and multi-piece wheels from aluminum alloy
quality assurance through it's achievement ofand exotic materials for luxury and performance
German/EU TUV verification status. Each wheelcars and SUV's in their San Diego, California-based,
HRE creates undergoes intensive Finite ElementTÜV-approved facility. HRE's state-of-the-art
Analysis (FEA) to achieve optimal reductions indesign, engineering, manufacturing and finishing
unsprung mass and rotational inertia as well asprocesses present the ultimate customizing
maximum strength and stiffness, resulting insolution. HRE wheels are sold through select
enhanced ride quality, improved braking,high-end car dealerships, specialty retailers and
acceleration and suspension performance.performance companies worldwide.
The new Monoblok™ wheel premier for Porsche