| My kids love going to trade shows, car shows, | | | | television screen brought in a trailer truck where |
| beauty shows. If there is "free" stuff to collect | | | | car show attendees could go inside and |
| with a bag, they're in! Everyone likes receiving | | | | experience the 4-D experience. People waited as |
| free gifts, even if it is has no relevance to them. | | | | long as 30 minutes, now that's work. |
| In order to increase sales from your trade show | | | | Target Audience |
| giveaways, you must identify your target | | | | All sales people know, you have to know who |
| audience and make your companies' freebie | | | | your target audience is. The same is true for |
| relevant and memorable. | | | | trade show giveaways. There are going to be a |
| Here are a few key guidelines to follow before | | | | variety of people interested in receiving your |
| your next trade show. | | | | giveaways who are not potential customers. My |
| Choose the Right Item | | | | kids are a great example of this. Consider having |
| Resist the urge to giveaway pens, key chains, or | | | | multiple giveaways. A premium giveaway for |
| other highly overused trade shows paraphernalia. | | | | potential customers and a less than premium |
| In order to stand out from the crowd, you must | | | | giveaway for children and trade show junkies. No |
| choose a memorable or useful item. Giveaways | | | | seriously, all fun aside, give your serious prospects |
| have two functions, to increase your recognition | | | | a premium giveaway that is useful, memorable, |
| and encourage contact. Consider choosing items | | | | and encourages them to contact you for |
| around a theme or action. For example, a travel | | | | business. A landscaper may give his prospects a |
| agency could give away lei's with their business | | | | spray bottle with a coupon for free weed |
| cards attached. On the back of the business card | | | | abatement. Children and teenagers may receive a |
| is a promotion code, good for 25% off a booked | | | | green lollipop or tree sticker. |
| vacation. | | | | Increasing your sales from trade show giveaways |
| Make Them Work for it | | | | is about making the giveaway memorable, useful, |
| Do not lay a bowl on your exhibit table and let | | | | and fun. There needs to be a benefit to your |
| passer-byes grab at their own convenience. Host | | | | giveaway, or most it will end up in the trash can. |
| a game, give a demonstration, or have attendees | | | | Give your freebie value by making the attendees |
| give contact information for the giveaway. If you | | | | work for it. Encourage your prospect to contact |
| have a useful, fun, and memorable item to | | | | you by making the giveaway an action giveaway, |
| giveaway, people will oblige. My children recently | | | | like coupons, promotional codes, or a small |
| spun a wheel and had to answer the | | | | amount gift card. Identify your target audience |
| corresponding question to earn a sunglass holder | | | | and ensure they leave your booth with the |
| from Toyota. Panasonic, promoting their new 4-D | | | | premium giveaway! |