| You may be considering various forms of internet | | | | places ads that "make sense" –specifically, |
| advertising. And youshould. | | | | that make sense based on relevant content, and |
| Internet advertising has exceeded all expectations. | | | | assumptions aboutwho might be interested in that |
| The technology keepsadvancing, and the | | | | content. AdSense is an application of the |
| popularity and ubiquity of the medium is incredible. | | | | broaderconcept of Contextual Marketing. |
| Most companies can benefit from the Internet | | | | Contextual Marketing is just what it sounds like. |
| because it allows the chanceto reach a global | | | | On a website about custom cars, you might have |
| audience at never-before-possible speeds, with | | | | an ad for fancy wheels or car care kits. |
| many kindsof filters to make sure the right | | | | On a website about off-roading, you might have |
| audience sees the right message, and coststhat | | | | an ad for durable truck tires or spotlightrigs. A |
| are often surprisingly low. But many businesses | | | | hockey site might advertise hockey sticks…and |
| make money online inways that have very little | | | | a tennis site, tennis shoes. |
| to do with their own actual business, but with | | | | Contextual Marketing just means aligning the ad |
| systemsthat connect various companies and | | | | serving with the context/nature of thewebsite |
| offerings together. | | | | and its audience, the same way like items are |
| You may be wondering how to make money | | | | grouped in a store. |
| easily with online advertising,and you have come | | | | And the "context" can be cut much finer than |
| to the right place! | | | | website level, it can be page level, articlelevel, and |
| The secret is that taking ads is a much more | | | | so on, so the ads always match the material they |
| profitable strategy then placingads for most | | | | are appearing near, and thus, |
| websites. And the best way to make money with | | | | appeal to the interest of the reader/buyer at |
| this right now is | | | | any given moment. |
| "hiding in plain sight" from the world's most popular | | | | So what's in it for you – the website publisher |
| search engine company. | | | | owner? That's easy. Every time a visitorto your |
| While there are many ways to approach online | | | | site clicks one of these ads, you make money. |
| advertising, it makes sense the | | | | The better the ads are targeted,the more clicks |
| best would be offered by the ultimate search | | | | you get, the more money you make. AdSense |
| engine company, the companythat is setting out | | | | displays easy-to-read,text-based, relevant ads |
| to organize all of humanity's vast amounts of | | | | that don't overshadow the content of your |
| information – Google. | | | | website or annoyvisitors. |
| This method is Google Ad Words, and it's sister | | | | Actually, you have seen hundreds of these ads |
| program, Google AdSense. | | | | yourself, as you'll realize in a moment. |
| With Ad Words, Google makes a lot of money. | | | | Today there are probably only a few places in |
| With AdSense, web publishers –that's you! | | | | your website that can directly make youmoney, if |
| – can reach a lot of people and make a lot of | | | | any. The magic of Google AdSense-Money is this: |
| money too! | | | | It allows you to earn moneythrough every page |
| What is Google AdSense? | | | | of your website... |
| Google AdSense is an ad-serving program that | | | | Read on... |