| The key to success in any business relies a large | | | | B. Neighborhood Watch Programs |
| part in your ability to market your product or | | | | C. Red Ribbon Week |
| service. Often MBA students spend years | | | | D. Internet Virtual Stores |
| studying marketing as it encompasses and relates | | | | E. Door Prizes |
| to nearly all business operations. If you own a | | | | F. Open Communications |
| small business you know the value of marketing, | | | | V. PROMOTIONS |
| even if you do not have an MBA or a specialized | | | | A. Car Wash Clubs, Customer Discount Clubs |
| MBA in Marketing. | | | | B. Fleet Sales and Corporate Discounts and |
| One thing I found helpful in our company was to | | | | Programs |
| thoroughly outline what steps we would take to | | | | C. Ride Share Programs |
| market our products and services. Our company | | | | D. Corporate Employee Program |
| is a franchise company, which specializes in mobile | | | | E. Coupon Books |
| car washing. Although our company which | | | | F. Gift Certificates |
| generally provided services with only a few actual | | | | G. Good Fax Letters |
| products, this marketing outline will help you design | | | | H. Detail Direct Sales Coupons |
| an over all marketing strategy for your company. | | | | I. Bingo Certificates |
| You need one, even if you are a small company | | | | J. Ladies Day |
| and one-man or Woman show. | | | | K. Run For City Council or sponsor a small |
| It helps to draw on past experiences and to think | | | | business candidate |
| on things, which worked in getting new clients. | | | | L. Contests |
| Ask yourself where have my best clients come | | | | VI. CO-OP |
| from, because obviously you would like to get | | | | A. Types Of Businesses |
| many more of those. Here is a sample outline we | | | | B. Domino's Pizza |
| used; yours will be different of course but if you | | | | C. Car Clubs |
| print this out and then make comments in the | | | | D. Kinko's |
| margin, then redesign yours to fit your specific | | | | E. Other Franchises |
| knowledge, expertise and business model you will | | | | F. Leads From Franchisor |
| be able to use this as a launching board to | | | | G. Distribution |
| designing a World Class Marketing Manual. | | | | H. Reasons And Savings |
| MARKETING MANUAL | | | | I. Potential Contacts And Referrals |
| I. FREE PUBLICITY | | | | VII. SALES |
| A. Newspaper | | | | A. Franchisor |
| B. Radio | | | | B. Teams |
| C. T.V. | | | | C. Methods |
| D. Cable | | | | D. Mail |
| E. Newsletters, email newsletters | | | | E. Phone |
| F. Publicity Stunts | | | | F. Faxing |
| II. FUNDRAISERS | | | | G. Rainy Days |
| A. Credit Cards Pre-Paid | | | | H. Competition |
| B. Give aways and fundraising events | | | | I. Direct Sales/Telemarketing |
| 1. Social Booster Clubs | | | | J. Competition |
| 2. Churches | | | | K. Contract Selling |
| 3. Non-Profit Groups | | | | L. Employee Sabotage |
| 4. Student Groups | | | | VIII. ADVERTISING |
| 5. Service Clubs | | | | A. Yellow Pages |
| C. Walk-A-Thons | | | | B. Newspaper |
| D. Bike-A-Thons | | | | C. Radio |
| E. Dollar Distribution | | | | D. Newsletters |
| F. Co-Offers (Other Businesses) | | | | E. Programs |
| G. Publicity | | | | F. T.V. |
| H. Marketing Opportunities | | | | G. Cable |
| III. FAX, E-MAIL MARKETING | | | | H. Signage |
| A. Fax Lists and E-mail lists | | | | I. Flyers |
| B. Fax On Demand | | | | J. Distribution |
| C. Fax Etiquette and the Law, Do Not Registries | | | | K. Key Chains |
| D. Sharing Faxing and servers | | | | L. Pens-Pencils, refrigerator magnets |
| E. Sharing Lists | | | | M. Word Of Mouth |
| IV. CHAMBER OF COMMERCE | | | | N. |
| A. Membership Drives | | | | |