| Niche web directories are a great way for small | | | | be more apt to buy because a higher percentage |
| online business owners to list their information in a | | | | of them were looking specifically for you and |
| place where others in the industry and potential | | | | what you have to offer. |
| customers can easily find them. Directories group | | | | Partners and Competitors |
| sites that are all related to one theme or subject. | | | | Because niche web directories are based around |
| What niche web directories would best suit your | | | | themes or industries, the editors are usually |
| business? | | | | experts in the chosen theme. This helps them to |
| Niche Web Directories Versus Search Engines | | | | choose neighbor listings that are relevant and high |
| Niche web directories are different from search | | | | quality, minimizing spam entries and putting you in |
| engines in that they are highly specialized. Go to a | | | | good company. Just as a customer may search |
| craft directory, for example, and type in the | | | | these listings in hopes of finding everything he or |
| words 'space travel' and you'll probably come up | | | | she needs to, you, too, can search them to |
| with craft supplies to make planetary systems. | | | | check out your competition. What else is out |
| Very specific! You won't find NASA's website or | | | | there? Who is competing for your target |
| scientific analyzes of recent space shuttle flights in | | | | audience? Perhaps you will see a niche within a |
| an arts and crafts niche web directory. But go to | | | | niche that needs attention and fill it. |
| space or science niche web directory and you | | | | Also, because links raise your page ranking with |
| may find a link to the craft site that specializes in | | | | search engines, niche web directories are a great |
| making model space shuttles. | | | | way to find companies who sell complimentary |
| Niche web directories do relate to search engines | | | | products and services with whom you can trade |
| in that search engines rank them highly. Due to | | | | links. If you sell antique car parts, you may want |
| the intensity of filtering that most directories | | | | to have a link page that includes links to antique |
| apply to the sites that they include, search | | | | car show sites or fan sites for antique cars. |
| engines highly respect them. This level of respect | | | | Building up your links to other relevant sites in |
| is good for the page rankings of all the sites listed | | | | your industry will help increase your page ranking |
| in the directories. Getting your site listed in | | | | in search engines and will increase your traffic as |
| appropriate niche web directories provides you | | | | well. |
| with a one way link from a reputable, highly | | | | Niche Web Directory Options |
| ranked site and that's one of the most important | | | | Some niche web directories are so focused on |
| aspects of the page ranking formula for search | | | | attracting the most qualified sites that they will |
| engines. | | | | pay to list if you apply and qualify. This is always |
| Traffic | | | | a great sign of a specific, reputable niche web |
| When you get web traffic through listings on | | | | directory. Some will also offer you highlighting |
| search engines, you may or may not be what the | | | | options like placing your website listing in bold, |
| web surfer was looking for. Yes, there is the | | | | brackets, or highlighting it for optimum visibility. |
| chance that the person didn't know that you | | | | It's important that webmasters do not ignore the |
| existed and, now that she does, will bookmark | | | | opportunities that niche web directories provide. |
| your site to return for purchases at a later date. | | | | Exposure, especially in this form, can do nothing |
| However, this is a big 'if.' Traffic that you receive | | | | but boost your traffic, boost your sales, and |
| as a result of niche web directories will generally | | | | boost your profits. |