| eBay (UK) now sells more cars than Autotrader. | | | | What's the mileage on the car? & is it still |
| If your not based in the UK, Autotrader is a | | | | being used while until it is sold. If it is, then specify |
| dedicated weekly magazine which contains | | | | this in the listing as the mileage may be slightly |
| thousands of classified vehicle adverts each with a | | | | higher when someone comes to view it. |
| colour photo & detailed description. | | | | Equally important are photos of the interior, |
| Despite the massive success eBay have achieved | | | | exterior, & engine Bay. Don't be shy to use |
| with vehicle sales it's a fact to say a large | | | | photos and don't limit it to just one or two - take |
| percentage go unsold, as they do not attract | | | | photographs from every side of the car. |
| enough attention, do not reach there reserve | | | | It is simply not worth listing your car without |
| price or the sale falls though for an unknown | | | | photographing it. If you do not have a digital |
| reason. | | | | camera, then try to borrow one from a friend or |
| So, if your considering selling a car though eBay | | | | a colleague. |
| what can increase your chances of a successful | | | | In a rare exception, when selling a car on eBay I |
| sale. As a car is a massive purchase for most | | | | strongly recommend using the Featured Plus |
| users it's absolutely essential to include two | | | | option. This option will place your car at the top of |
| elements to your item description. | | | | the relevant category. I'm still testing many |
| Lets start with the description. Your item | | | | aspects of Featured Plus, though out eBay |
| description should everything about the car | | | | categories but my own sales in this area have |
| including any known faults, scratches or marks. Is | | | | increased bidding by upto 21% - well worth the |
| there anything in the car that should be working | | | | upgraded listing fee of £9.95. |
| but doesn't? Any warning lights being displayed on | | | | "We don't sell many cars on eBay, it's more of a |
| the dashboard? | | | | platform we use to advertise cars and then |
| Don't think that because you've got use to a | | | | conclude the sale away from eBay", an unnamed |
| minor problem, the next owner will think it's | | | | eBay powerseller tells me. eBay generally frown |
| acceptable. This attitude could cost you a sale. | | | | upon this practice as they lose revenue through |
| I've known someone recently, win a car on eBay | | | | final sales fees. |
| - when they turned up it had no radio fitted so | | | | However, a car is a purchase that most users will |
| the winning bidder walked away from the deal. | | | | view before bidding so a bigger opportunity exists |
| The listing did not even specify the car had a | | | | to conclude the deal away from eBay, saving |
| radio fitted, but in reality we assume that almost | | | | yourself money and time. |
| 100% of cars have some kind of radio fitted. | | | | Finally, be sure to include a phone number in your |
| With the seller not specifying the lack of radio, the | | | | listing, allowing interested parties the opportunity |
| winning bidder felt he'd been lied to. | | | | to contact you for a quick, easy sale. |