| When you operate a B&B, a resort, a camp | | | | business think tanks, hosting yoga or reiki classes |
| or other hospitality sector based business and a | | | | and, of course, don’t forget corporate stay |
| recession hits, or for whatever reason occupancy | | | | business. |
| is down you sometimes have to think sideways | | | | If your asset is a resort or camp can you handle |
| to get things straight! | | | | family reunions, a vintage car show, become the |
| “Sometimes the situation is only a problem | | | | ultimate yard sale destination. Do an online search |
| because it is looked at in a certain way. Looked at | | | | for retreats, find out who’s hosting them, |
| in another way, the right course of action may be | | | | who’s attending and for what reason. Are |
| so obvious that the problem no longer exists”. | | | | you located in a birdwatchers paradise or ideal for |
| Edward de Bono | | | | stargazers? If you have the infrastructure, sell |
| Think in terms of what your assets are and how | | | | daily, weekly or seasonal passes to town and city |
| you could “repurpose” how those assets | | | | folks just itching to “get away for a day”. |
| could be used. Stop thinking about what you are | | | | My point is to start thinking sideways. Only you |
| and start thinking about what you could be. | | | | know the attributes of your operation, what the |
| By this I mean if you operate a B&B, can | | | | physical infrastructure would allow and how best |
| you keep the cash flowing by providing a venue | | | | to repurpose them. |
| for a local networking groups breakfast or lunch, | | | | So become a “possibility thinker”. Take a |
| or are you a great afternoon tea destination, a | | | | moment and a piece of paper and make your list |
| perfect spot for an intimate wedding? How about | | | | of what could be. It may just surprise you. |