| One method, often overlooked, to increase SEO | | | | Such marketing can be more convincing than |
| traffic is video marketing. It has several | | | | text, but only if it is accomplished skillfully. |
| advantages, but only if webmasters take certain | | | | Consider submitting your site to Google Video, so |
| precautions to achieve the best result. Here's how | | | | that searchers specifically looking for videos will be |
| to drive SEO traffic to your web site with video | | | | able to find it easily. Google provides them with |
| marketing... | | | | "thumbnail" images of videos and shows their |
| BENEFITS | | | | lengths as well. You can search for "google video |
| Putting interesting, high-quality videos on your site | | | | submit" for more details. Other search engines like |
| will help to increase SEO traffic in the following | | | | this also exist. |
| ways: | | | | PROBLEMS |
| 1. Other webmasters, bloggers, and social | | | | There are also some potential problems to avoid |
| bookmarking service users often post voluntary | | | | in video marketing. Certain web hosting providers |
| links to attractive videos on other sites. | | | | do not allow videos, or set bandwidth limits which |
| 2. In addition to regular search engines, your | | | | make them impractical to use. Search engines |
| pages may become listed on traffic generating | | | | cannot understand this type of content, so it's |
| video-only search engines. | | | | important to design video pages in an SEO |
| 3. Sites can target search keyphrases that have | | | | oriented manner. |
| the workd "video" or "videos". This is great for | | | | Not all users have the hardware, software, and |
| SEO because such searches remain very popular. | | | | Internet connection needed to watch videos, so a |
| METHODS | | | | site's entire marketing strategy should not depend |
| A company may choose to create informative, | | | | on such content. It is better for SEO, sales, and |
| relevant videos that aren't directly promotional. A | | | | traffic (in general) to have separate non-video |
| local auto dealer, for example, might provide | | | | pages which attempt to provide the same |
| footage of a recent antique car show. It won't | | | | material. |
| directly promote their products, but will drive new | | | | OVERALL |
| traffic to the site and possibly benefit their SEO | | | | Video marketing offers new opportunities to drive |
| efforts. | | | | more traffic to your site and improve its SEO |
| Other businesses will use video marketing to | | | | status. It is only worthwhile, however, when the |
| demonstrate impressive features or capabilities of | | | | recordings are of good quality and all technical |
| their products. It is harder to gain voluntary links | | | | considerations have been attended to. |
| using this method, but it directly promotes sales. | | | | |