| | | | | play it safe. That is probably the image Mercedes |
| Take a look around you, especially on the road. | | | | represents in the market today. People associate |
| You will see a swarm of luxury cars from major | | | | class with Mercedes and usually their vehicles are |
| car manufacturers gracing the streets. Whether | | | | centered on a theme that oozes royalty. Since it |
| cars have become cheaper or people are earning | | | | is the most established luxury brand with a great |
| more money is a different discussion altogether. | | | | reputation, buyers who like to trust the tradition |
| We are only interested in knowing what modern | | | | and go with the flow are the ones who prefer a |
| luxury car brand appeals to what kind of buyer. | | | | Mercedes. |
| | | | | |
| Automobile market has been segmented | | | | BMW: These sharp looking double-grilled vehicles |
| according to buyer preferences. Cars belonging to | | | | have a unique image in the market symbolizing |
| the same segment will essentially have almost the | | | | the essence of performance in a vehicle. This is |
| same features with the only differentiating factor | | | | another German brand that is famous world over |
| being the family they come from. | | | | for cars that feature cutting edge dynamics and |
| | | | | impeccable performance with unmatched styling. |
| Most major car manufacturers represent some | | | | BMW stresses on performance and joy of driving |
| buyer perceptions and it is the typical character | | | | in their vehicles. Their vehicles symbolize muscle |
| associated with their brand name that compels | | | | and raw power. BMW styling is unique and what |
| the buyer to make a choice between vehicles | | | | they make today, others make tomorrow. This is |
| that have very few differentiating factors. | | | | one brand preferred by buyers who like trills and |
| | | | | love to take risks in life. It is for the aggressors |
| If we focus on just three of the major car | | | | who like to announce themselves when they |
| manufacturers, we would realize that they | | | | arrive. Trendy would be the appropriate term for |
| manage to produce similar luxury vehicles in order | | | | these vehicles as opposed to the classy Merc. |
| to cater to the market segments and yet | | | | |
| maintain a unique character in those vehicles that | | | | Audi: Although many would argue over the fact |
| is specific to their make and symbolizes their | | | | that Audi is not in the same league as the two |
| brand. | | | | stalwarts listed above, there are facts that |
| | | | | suggest that Audi is even overpowering the two |
| Mercedes - Benz: Arguably the most famous | | | | traditional rivals in terms of luxury car sales all |
| luxury car maker in the world, The Merc as it is | | | | over the world. Again a German brand, Audi has |
| affectionately called represents a prime example | | | | emerged as the choice of the young and the |
| of German engineering. Being one of the first | | | | fearless. People who dare to think beyond |
| luxury cars in the world, Mercedes has a unique | | | | established norms are going for the Audi. It is a |
| niche in the automobile world and its name | | | | breakaway from the tradition and that's what |
| symbolizes classic styling, grand presence and | | | | these people want. Audi cars are designed |
| fine-tuned performance. The historical | | | | exquisitely and they represent the influence of |
| three-pointed Mercedes logo is the stuff most | | | | latest technology over traditional machinery. |
| people dream about. | | | | These performance oriented cars are sporty and |
| | | | | appeal to the modern buyer who is self-made, |
| Mercedes maintains a unique character in all of | | | | competent and confident. Modern ground-breaking |
| their vehicles. Their vehicles are a blend of luxury, | | | | styling and technology is probably the hallmark of |
| classic design, and attention-to-detail. Some people | | | | Audi and they maintain it as their USP. |
| say that you can recognize a Mercedes from a | | | | |
| mile away. Mercedes manufactures vehicles | | | | In my opinion, your choice of a luxury car truly |
| catered to different segments of the market and | | | | depends on the character you associate with a |
| even while conforming to the requirements of a | | | | brand name and its resemblance to that of your |
| particular segment their vehicles don't shy away | | | | own. The opinion of the masses also proves to |
| from displaying a character that is so uniquely | | | | be a significant influence in your decision. Since |
| Mercedes. | | | | there is very little to choose between luxury car |
| | | | | models, it is your perception about the brand |
| The Pundits say that your favorite luxury car is a | | | | name that ultimately results in your choice. |
| Mercedes if you prefer stability in life and like to | | | | |