| The Land Rovers are originally British vehicles and | | | | role in this. Even the non-motor magazines gave |
| have a manufacturing unit at Solihull in England. | | | | the car lots of coverage, making the car reach |
| The first Land Rover was made in 1948 in | | | | beyond its target customer group. |
| England itself. It was designed by Maurice Wilks. | | | | Many of the Land Rovers have been extensively |
| He is known to have been inspired by an | | | | used by the military due to their durability and |
| American jeep that he had seen at Wales. The | | | | sturdiness and astounding features. Endurance of |
| first car was in fact itself called the Land Rover. | | | | these vehicles can be judged from the fact that |
| But as time progressed, Land Rover became a | | | | many of the cars that were made at the time of |
| brand that took to manufacturing newer cars | | | | the Land Rover’s introductory period, are |
| under it. The Land Rover has passed through | | | | still driven by people or appear at various shows |
| many hands, from the Rover group to the | | | | or are being used after a little bit of restoration! |
| Premier Automotive Group, which is a part of the | | | | This just shows that a Land Rover is certainly a |
| Ford Motor Company, and currently owns it. | | | | lifetime investment. They are considered to be |
| If you hear the Land Rover’s rich history, | | | | one of the safest cars to travel in and will never |
| you are sure to exclaim, “The Land Rover | | | | let you down. |
| almost sounds like best out of waste!” And | | | | 1970s saw the dawn of the luxury Rovers that |
| the reasons are plenty. The body of the Rover is | | | | had all the features of a premium car besides the |
| very light and is made from an alloy called | | | | trademark ruggedness. The Range Rover (the |
| ‘Birmabright’ that is made from | | | | first in this category) was so good that it is the |
| aluminium and magnesium. This alloy is extremely | | | | first and only car to be kept in the Louvre |
| rust-resistant. These vehicles were in reality, | | | | museum at Paris as an exemplary form of |
| forced to be made from aluminium, as they were | | | | modern sculpture. So much for the beauty of the |
| made in the post war periods, where there was | | | | Rover! It is simply incomparable. Range Rover |
| little steel and surplus aluminium available. This alloy | | | | was initially a two-door version but when its sales |
| was also found to be softer than steel and so | | | | picked up it was made a four-door one. Increased |
| could bend and mould easily, requiring less number | | | | demand and popularity amongst people, led the |
| of tools. Another peculiar thing about these cars | | | | Range Rover to advance to better versions like |
| was that, the earlier vehicles were mostly of | | | | the Land Rover Discovery, Defender, |
| green color. This was due to the excess of green | | | | Freelander-which is a landmark by itself. |
| paint available after the war! The military used this | | | | The Land Rovers have a fan base in the film |
| color to paint the aircraft cockpits! Who would | | | | industries across the world too! They have |
| think that a world class SUV would have been | | | | featured in many films! Land Rover celebrated its |
| made in such a way! In fact it is said that the | | | | 50th anniversary in 1998. |
| Land Rover was designed just to keep the Rover | | | | The various well-known models of the Land |
| Car Company busy during the depression period! | | | | Rover are the DISCOVERY3, FREELANDER2, |
| This first model was a simple vehicle, primarily | | | | DEFENDER, RANGE ROVER SPORT and RANGE |
| made for farm and industrial use and was made | | | | ROVER VOGUE. |
| such that it could traverse all terrain. The car was | | | | Despite being premium cars these cars have high |
| highly functional and could be cleaned fully when | | | | maneuverability, are very fast, work astonishingly |
| dirtied. It was even bulletproof! The Land Rover | | | | well for long distance travel, can withstand any |
| was first showcased at the Amsterdam Motor | | | | kind of torture and are amazingly safe! If you |
| Show and was an instant hit. It attracted the | | | | want to experience what a true SUV is like, the |
| entire world and the media played an important | | | | Land Rovers are your best option. |