| When Advertising, it's not always better to be the | | | | them a return on their investment.One really |
| lone wolf.Before using a certain medium to | | | | exceptional strategy I use when looking to |
| advertise, consider those that went before you. If | | | | advertise in a new market is to actually call people |
| you are thinking of advertising in a newspaper for | | | | advertising in it to see if it is working. Of course I |
| example, consider how many of your competitors | | | | look for someone in a non-competitive business |
| are in the same paper. If you don't see any | | | | and have discovered they are generally willing to |
| competitors at all, there may be a good reason | | | | help with an honest assessment. Often times this |
| for it.Don't think for one moment that your the | | | | conversation puts us on the same level "from one |
| first guy to think of using this particular medium | | | | entrepreneur to another" and opens up a |
| to advertise. It is remotely possible you are but | | | | networking opportunity for me as well.This brings |
| chances are slim you'd be the first person to | | | | up a few other thoughts including my favorite - |
| pioneer this advertising path.I think of this | | | | parasite marketing. Read about that on my |
| psychology much like the feeling one gets when | | | | website.The moral of the story is, the lone wolf |
| passing a slot machine. Hmmm... no one else is | | | | may be alone because he's too ignorant to find a |
| playing this one, I think I'll give it a try, man oh | | | | pack or he's blind. All too often inexperienced |
| man, it is calling my name. Even in the world of | | | | marketers will try a bunch of different avenues |
| gambling, the smart players go where the | | | | and like rolling dice, hope to get lucky. Your safest |
| machines are known to pay off more often.A | | | | if you go with the flock in the beginning, advertise |
| perfect example is motorcycle dealers. You will | | | | where the competition advertises and then as |
| find that despite the competition, they tend to | | | | you begin to make some money try the waters |
| show up in the local "everything used for sale" | | | | elsewhere.The Lone Wolf is Blind |
| paper. In Michigan, it's called the "Trade n Times". | | | | by Lemonade Stand Simple Author & Small |
| This paper comes out every couple of weeks | | | | Business Coach Dan NicholsFor a great radio or tv |
| and lists everything from sewing machines to | | | | guest, contact Dan Nichols by phone |
| homes for sale including used motorcycles. Why | | | | 248-396-0656 or email To purchase the |
| do the dealers choose this paper? Because they | | | | guaranteed business planning program visit the |
| know that most of their client base sell their used | | | | website at To receive regular streetwise business |
| bikes here first while they begin to look for a new | | | | advice, email "Lemonade Stand Simple" is a |
| one. And the reality is, they wouldn't keep paying | | | | Federal Trademark of P2E LLC, a Michigan |
| the money to be in this paper if it didn't earn | | | | Company. |