| Often people start in network marketing with | | | | important is to lead by example. People are most |
| great enthusiasm and high hopes of achieving | | | | likely to duplicate what you do, rather than what |
| success. Yet, after varying lengths of time, they | | | | you say. So you need to ensure that your actions |
| often quit the opportunity and are disillusioned. | | | | match your words. |
| This article will explore the factors that often lead | | | | The next area to focus on is building the dream |
| to failure. Then, some solutions will be offered to | | | | that is, why the person is in this business. Usually |
| address these. | | | | it is not because they think it is the best product |
| Sometimes motivation is only momentary and | | | | that they have ever used. Instead it is because |
| easily deflated. As soon as the new recruit starts | | | | of what the business can give them in the future |
| to experience objections or rejections, the drive | | | | usually more money for a better lifestyle and |
| to action quickly fades and they stop all activity. | | | | more time to spend with their family and friends. |
| Rather than work their way through their feelings | | | | This should be continually worked on to maintain |
| of not being able to cope with these setbacks, | | | | the motivation to get through the difficult times |
| and growing from the process, they choose to | | | | that each of us do face. |
| quit. | | | | Which means that we should also acknowledge |
| In today's society, so much is expected and | | | | that there will be difficult times. Too often a rosy |
| available instantly. Consequently, there are | | | | picture is painted. All progress, both in business |
| unrealistic expectations generated about what is | | | | and in life, involves going through difficult periods |
| required to achieve success. When new recruits | | | | and then coming out the other side with things |
| realise that they will have to work and wait for | | | | learned and achieved. It always should be shown |
| results, and that success will not occur overnight | | | | that an investment now is required for the future |
| or tomorrow, they often lose their desire to | | | | benefits we are aiming to achieve. |
| work the business and instead peruse the next | | | | As leaders, we need to develop the ability to be |
| "get rich quick" opportunity. | | | | able to distinguish those who have genuine ability |
| Then there are those who want to change the | | | | to grow and be a success in the business |
| system as they know better. They have a | | | | compared to those who are just the "get rich |
| tendency to not listen as the sponsor is explaining | | | | quick" type or the "know it all" type. The bulk of |
| how to succeed and learn from the mistakes of | | | | our energy to teach and develop our recruits |
| others. Instead, they know best and make subtle | | | | should go into those who will respond and grow |
| changes to the plan that makes it hard to | | | | their business. There are times when we will get |
| duplicate. When their efforts don't translate into | | | | this wrong, and we need to cut our losses and |
| the success they think they deserve, they blame | | | | move on when this occurs. |
| the plan and quit. | | | | At all times, we need to ensure that we are |
| Another situation of concern is where a recruit | | | | teaching our recruits what works. We should |
| has a poor sponsor who either doesn't teach the | | | | share with them a system that can be duplicated, |
| recruit, or provides part or incorrect information. | | | | with consistent successful results. As we learn of |
| The new recruit, full of enthusiasm proceeds to | | | | improvements to our success system, we need |
| implement what has been taught and doesn't get | | | | to share these also. We should not be afraid to |
| the results expected. Sometimes the recruit will | | | | learn from our recruits either. Through their |
| not recognise that they have a poor sponsor and | | | | efforts we may learn important improvements |
| after some time will quit because they have run | | | | that can be implemented across our organisation. |
| out of money and motivation. | | | | Through our own leadership and efforts, we |
| In each of the above situations, the common | | | | exhibit that persistence and ongoing learning and |
| factor or cause of failure was that the person | | | | development are keys to our future success. |
| quit the business. So what can you do as a | | | | Through helping those who share the same desire |
| network marketing leader to address this problem | | | | to improve and grow a business while improving |
| within your group? There are a few things you | | | | their life, we will all share in the success that we |
| can do that may help. The first and most | | | | are aiming for. |