Experience the thrills of offroad driving
 

Welcome to our offroad Archive. Have fun browsing!

 

(Browse for more articles)

 

The Working Case Study

Next to white papers, case studies are costs are most easily quantified, but
the most popular tool in the technical soft costs may have the higher perceived
marketer's toolkitThe ubiquitous case benefit to a customer. Ideally you will
study can range from a 3- paragraph list both.When NOT to Write a Case
online snippet to a full-blown magazine StudyWhat are the most common blocks to
article. The most popular case study in partnering with a customer for a case
the marketing/PR arsenal is the 500-700 study?1. Your customer is really unhappy.
word success story. They're not as They'd do a case study all right, but you
challenging to write as white papers, but wouldn't want them to. If you're the
you should structure them for maximum hapless individual setting up the initial
impact.Different companies use different interview, be sure that the customer
structures for their case studies, but really is happy and is open to talking to
all should follow the same general you. Otherwise they'll just give you an
pattern: 1. Company overview and earful. Fix: promise the customer that
challenge 2. Project details 3. Positive you'll pass on all of his comments to the
results (of course)Customer Overview and technical support team, or whoever you
ChallengeStart with a 2-3 paragraph think will best handle it. Then do it,
overview of the customer's company. This and forget about it.2. Customers who fear
should be very positive - since you're their market will punish them. Prime
going to detail a problem the customer example: legal firms with security
was having, the last thing you want to do issues. Sure you helped them through a
is make them sound like jerks. So security project and now they're Fort
compliment them. Feel free to adapt the Knox, but they don't want their clients
overview from their own Website text, to dream that a problem ever existed in
where they're already placing themselves the first place. Fix: Forget it. They'll
in the best possible light.Then move on never give you permission to produce the
to the business challenge. Don't make the study. Besides, they're probably
customer sound stupid or incompetent. The right.3. Your customer is an exacting IT
challenge should always be centered on type who is suspicious of the success
something good that is happening to them story format. This customer considers the
- fast growth, industry prominence, project a success too, but they dislike
strategic IT changes - whatever. Their purely positive spins - and no project is
challenge should be applicable to your perfect. Fix: If they are happy for the
readers' own business issues.Project most part, get a buy-in that the project
DetailsNo project goes perfectly, but really was successful. Don't put him off
save the debriefing for the longer-form about the negatives, capture those
trade journal article. These short case comments too and promise to pass them on.
studies should report on the successful (Then do it.) This is usually enough to
project by briefly discussing specific secure the interview.4. Your customer is
products and benefits.Don't go all over scared to be interviewed. This is usually
the map. If the project is fairly narrow the IT guy who did all the footwork, and
or specific, you won't have any trouble prefers to stay behind the scenes. He (or
sticking with the main point. In the case she) will either be too nervous to talk,
of large and complex installations, or will despise you because he doesn't
concentrate on the main point. For think you've got the technical chops.
example, Microsoft Great Plains has more Usually both. Fix: Understand the
modules than you can shake a stick at. technology you're interviewing about. You
Concentrate on the ones that had the most don't have to be an engineer, but you
positive impact on your customer.Business should understand IT pressures and
BenefitsAlways quantify improvement when issues. Ask leading questions, but if
you can. Numbers can be dollar savings, they clam up and won't talk, thank them
percentages, or other measures of saved and hang up. Tell your customer contact
staff time, more efficient workflows, that you're so happy you got to talk to
better customer service, etc. Be sure the technician, and now could you talk to
that the benefits you list are the a project manager too?
benefits the customer perceives - hard




www.sshotrods.com keyword stats [2007-05-28-2007-05-28]



Daily top traffic source : MSN
Most current MSN search phrases:

rock crawling trucks ROCK CRAWLER SUSPENSION DESIGN
New Dirt Bikes Sale


Daily top traffic source : Yahoo
Most current Yahoo search phrases:

6071#6071

Other search phrases:

SAND BASHING IN CALIFORNIA used rock crawling parts
dune bashing dirt bikes for sale by location
chrysler 2.8 performance
different types of truck suspension amoxicillin
SShotrods graphickoncept
allegra Online Dirt Bike Auction Sitesinsulin
ultracet 4497insulincelexa
dune bashing uae rock crawler design
how to build a rock crawler rock crawling kits
dune bashing techniques custom rock crawlers
"leaf spring" traction devices cheapest body lifts for a f350
sshotrods SShotrods.com
ss hot rods





1 - A - B - C - 2 - 3 - 4 - 5 - 6 - 7 - 8 - 9 - 10 - 11 - 12 - 13 - 14 - 15 - 16 - 17 - 18 - 19 - 20 - 21 - 22 - 23 - 24 - 25 - 26 - 27 - 28 - 29 - 30 - 31 - 32 - 33 - 34 - 35 - 36 - 37 - 38 - 39 - 40 - 41 - 42 - 43 - 44 - 45 - 46 - 47 - 48 - 49 - 50 - 51 -