| The term Search Engine Optimization is something | | | | human editorial votes to determine page rankings. |
| that most net savvy individuals are now familiar | | | | Search Engine Optimization evolved as both the |
| with. From press releases to blogs to articles to | | | | complexity of the algorithms and the amount of |
| whitepapers, anything and everything that | | | | competition on the Internet increased and |
| appears online is being optimized. Videos uploaded | | | | subsequently in the present times the art of |
| to YouTube or Google-video are also optimized, | | | | Search Engine Optimization has undergone a sea |
| and Pod casts are being optimized. Hence, you | | | | change from being a geeky hobby of |
| never know how someone will first come to learn | | | | webmasters to a multi-billion dollar business. |
| of your product or service. | | | | How your commercial website is represented in |
| The concept of Search engine optimization is | | | | the major search engines can be a decisive factor |
| basically all about improving, via a more technical | | | | that can decide the fate of your online venture or |
| means, the ranking of a website in the organic, | | | | ecommerce website. |
| free Search Engine Results Page on the major | | | | Search Engine Optimization at its core is basically |
| search engines. | | | | about reverse engineering of a search engine's |
| The process of Search Engine Optimization | | | | ranking algorithms. It also takes into consideration |
| requires a deep and profound understanding of | | | | what is the most relevant factor in the website |
| the complicated ranking algorithms that modern | | | | code in addition to off-site marketing efforts. |
| search engines use. Search engine ranking | | | | The ranking factors in Search Engine Optimization |
| algorithms change constantly. | | | | efforts can be understood in a lot of ways. Some |
| The ever changing and transient nature of search | | | | considerations are simple and of a mathematical |
| engine algorithms means that the ranking of a | | | | nature like how often does the keyword appear |
| page on any of the search engines can also | | | | in the content? |
| change either for better or for worse at any | | | | Other considerations are basic questions. Several |
| given point of time. | | | | Search Engine Optimization tactics are quite |
| The change occurs not because another page is | | | | deceptive and often simply about exploiting the |
| doing a better job, but also because any changes | | | | weaknesses in an algorithm. |
| in the ranking factors that determine a page's | | | | Search engine providers are aware of this and |
| position in the Search Engine Results Page can | | | | usually there exist guidelines in place that state |
| cause your page to be deemed more or less | | | | which methods and techniques are considered to |
| relevant. | | | | be incorrect or a violation of their Terms of |
| The term "Search Engine Optimization" was coined | | | | Service. |
| by Bruce Clay, a Search Engine Optimization | | | | The penalty for violating the guidelines can be as |
| veteran and expert. However, as an industry, | | | | simple as de-ranking to complete removal from a |
| Search Engine Optimization is fairly new, gaining | | | | search engine index. |
| importance and size only in recent years. | | | | Ultimately when ever you go in for Search Engine |
| The practice Search Engine Optimization of has | | | | optimization it is bets to make use of a |
| been around since the first search engine that | | | | professional to do the work to avoid the penalties |
| used crawler was launched on the Internet that | | | | mentioned above. |
| made use of mathematical algorithms rather than | | | | |