| The term Search Engine Optimization is | | | | to determine page rankings. |
| something that most net savvy individuals are | | | | |
| now familiar with. From press releases to | | | | Search Engine Optimization evolved as both |
| blogs to articles to whitepapers, anything | | | | the complexity of the algorithms and the |
| and everything that appears online is being | | | | amount of competition on the Internet |
| optimized. Videos uploaded to YouTube or | | | | increased and subsequently in the present |
| Google-video are also optimized, and Pod | | | | times the art of Search Engine Optimization |
| casts are being optimized. Hence, you never | | | | has undergone a sea change from being a geeky |
| know how someone will first come to learn of | | | | hobby of webmasters to a multi-billion dollar |
| your product or service. | | | | business. |
| | | | |
| The concept of Search engine optimization is | | | | How your commercial website is represented in |
| basically all about improving, via a more | | | | the major search engines can be a decisive |
| technical means, the ranking of a website in | | | | factor that can decide the fate of your |
| the organic, free Search Engine Results Page | | | | online venture or ecommerce website. |
| on the major search engines. | | | | |
| | | | Search Engine Optimization at its core is |
| The process of Search Engine Optimization | | | | basically about reverse engineering of a |
| requires a deep and profound understanding of | | | | search engine's ranking algorithms. It also |
| the complicated ranking algorithms that | | | | takes into consideration what is the most |
| modern search engines use. Search engine | | | | relevant factor in the website code in |
| ranking algorithms change constantly. | | | | addition to off-site marketing efforts. |
| | | | |
| The ever changing and transient nature of | | | | The ranking factors in Search Engine |
| search engine algorithms means that the | | | | Optimization efforts can be understood in a |
| ranking of a page on any of the search | | | | lot of ways. Some considerations are simple |
| engines can also change either for better or | | | | and of a mathematical nature like how often |
| for worse at any given point of time. | | | | does the keyword appear in the content? |
| | | | |
| The change occurs not because another page is | | | | Other considerations are basic questions. |
| doing a better job, but also because any | | | | Several Search Engine Optimization tactics |
| changes in the ranking factors that determine | | | | are quite deceptive and often simply about |
| a page's position in the Search Engine | | | | exploiting the weaknesses in an algorithm. |
| Results Page can cause your page to be deemed | | | | |
| more or less relevant. | | | | Search engine providers are aware of this and |
| | | | usually there exist guidelines in place that |
| The term "Search Engine Optimization" was | | | | state which methods and techniques are |
| coined by Bruce Clay, a Search Engine | | | | considered to be incorrect or a violation of |
| Optimization veteran and expert. However, as | | | | their Terms of Service. |
| an industry, Search Engine Optimization is | | | | |
| fairly new, gaining importance and size only | | | | The penalty for violating the guidelines can |
| in recent years. | | | | be as simple as de-ranking to complete |
| | | | removal from a search engine index. |
| The practice Search Engine Optimization of | | | | |
| has been around since the first search engine | | | | Ultimately when ever you go in for Search |
| that used crawler was launched on the | | | | Engine optimization it is bets to make use of |
| Internet that made use of mathematical | | | | a professional to do the work to avoid the |
| algorithms rather than human editorial votes | | | | penalties mentioned above. |