| Search Engine Optimization or SEO is broadly | | | | Bunching of Keywords |
| divided into 2: | | | | We then start bunching these keywords |
| 1. Organic SEO(Unpaid search results) | | | | pagewise. We will make 10 bunches of 10 |
| 2. PPC (Paid or Sponsored search results) | | | | keywords each. |
| Here, we are going to talk about the organic SEO. | | | | Search Engine Result Pages(SERPs) |
| Let me first explain you what does one mean by | | | | We will select 10 pages to optimize for the site |
| an organic listing: | | | | initially. If there is no suitable page found, then the |
| An Organic listing or Organic SEO is a natural | | | | existing web pages need to be optimized to the |
| search engine optimization (SEO) which focuses | | | | maximum for your website Every page should |
| on optimizing websites by making them search | | | | have atleast 10 keywords. |
| engine friendly and appear in the unpaid or | | | | SEO Copy writing |
| "organic" search engine results pages(SERPs). | | | | According to the 10 keywords of every page, we |
| Organic SEO is considered to be inexpensive as | | | | need to see that every keyword should come in |
| compared to PPC results. Unlike Pay-per-click or | | | | the content of the webpages at least 4 to 5 |
| PPC search results achieved in a short frame of | | | | times. Word Of Caution: Note that the webpage |
| time, an organic listing will increase your website | | | | should not look stuffed with keywords. The |
| traffic and income over a long time irrespective | | | | purpose of SEO Copywriting is to have good |
| of the search engine algorithm changes. | | | | content that ranks highly in search engines for the |
| One of the main factors that give you high | | | | targeted keywords or keyphrases. |
| rankings at search engines for your search terms | | | | Naming the SERPs |
| is the "Link popularity" factor. That is, how popular | | | | Name of the search engine result pages should be |
| are your website links in the search engines. It | | | | very simple. The best way to do is picking the |
| could be due to on page factors, backlinks, or | | | | best keywords of the page and to name the |
| other off page factors. Organically optimized | | | | page in that way. Like; |
| websites contain quality content rich with | | | | Adding metatags to the SERPs |
| keywords that visitors find informative and | | | | Metatags like, title, description, keywords, |
| relevant to their searches. This Content is further | | | | extracts, subject, etc, will be integrated to the |
| optimized for search engines by incorporating | | | | search engine result pages (SERPs). |
| relevant key phrases or keywords page wise into | | | | Structure of SERPs |
| the site's literature which are commonly searched | | | | These 10 search engine result pages (SERPs) |
| for by any user. | | | | should have text links among each other and a |
| Organic optimization is holistic in approach. | | | | must text link to the site map. Apart from this |
| Successful organic optimization combines the | | | | we should have all the general links to take the |
| technical process of SEO with compelling | | | | visitor to the main website. Concept of these |
| marketing. Every aspect of a website is analyzed | | | | search engine result pages is visitor can go to the |
| for making it search engine and user friendly. On | | | | main website from it but it can't be vice versa. |
| page Factors like the website's title, meta-tags, | | | | Robot.txt |
| keywords, body of the webpage, website | | | | Robot.txt is a simple file to restrict the search |
| structure and design, usability and function are all | | | | engine crawler to crawl any part of the site. |
| taken into consideration. The time taken is | | | | Suppose we are not interested to reveal or index |
| considered as one of the weak factor in | | | | admin pages or folder. We can simply do this by |
| optimizing the website. It takes roughly about 3-4 | | | | putting the robot.txt in the root. |
| months before you start getting search results | | | | Submission and resubmission |
| for your website. | | | | Website Submission should be done only manually |
| 9 steps for organic listings in SEO are: | | | | in various search engines and directories and |
| Choosing Keywords | | | | never through any software. If the required result |
| We have to select primary set of 100 keywords | | | | is not coming, we can resubmit after every 3-4 |
| through Overture Keywords Suggestion Tool, | | | | months. |
| Digital Point or WordTracker. | | | | |